Growth Marketing Manager

About Avive:

Avive Solutions, Inc. ( (Use the "Apply for this Job" box below). ) is a growth stage Automated External Defibrillator (AED) company with a connected response system that is rapidly gaining market share. We are a mission driven team that is quite literally saving lives. Sudden Cardiac Arrest (SCA) is a leading cause of death in the United States, and we are on a mission to change that!

We are a dynamic organization that builds elegant, creative solutions to solve complex problems. Ultimately, our mission is for all cardiac arrest victims to have rapid access to life-saving defibrillation.

Avive is taking a fresh approach to addressing this decades-old problem by innovating AED technology, coupled with a first-of-its-kind software platform solution to enable a quicker and more streamlined response to SCA emergencies. We believe that this unique combination of deploying advanced – yet still accessible – hardware, and software, has the potential to revolutionize out-of-hospital cardiac arrest response and massively impact SCA survival rates.

Check out this short video that shows a glimpse of how our team is working to re-think cardiac arrest response and save lives!

Learn more about working at Avive: /

About the Role:

Avive is looking for a Growth Marketing Manager who will report directly to the VP of Marketing and be responsible for leading both digital demand generation and territory-level activation strategies. You’ll own full-funnel growth campaigns that generate qualified leads across channels, while also working closely with Sales to activate local territories, key customer segments within territories, support AEs in the field by building brand awareness in their territories, and generally build market-specific momentum.

This is a highly collaborative and versatile role—ideal for someone who can develop scalable campaign strategies and get in the trenches with Account Executives to drive localized pipeline growth. You’ll help build the marketing playbook for how Avive enters and scales within key territories

• Including, but not limited to:

• Design and execute territory-specific marketing plans to support AEs and accelerate pipeline growth in active markets.
• Build and deploy regional playbooks that include:
• Local media outreach
• Community events and activations (e.g., CPR training, product demos)
• Co-branded campaigns with customers or civic partners
• Referral and advocacy programs tailored by market
• Collaborate with Sales to identify high-opportunity local segments and deliver tailored marketing support.

• Develop and execute Avive’s multi-channel demand generation strategy (paid search, paid social, SEO, email, webinars, etc.).
• Create performance-driven campaigns to generate leads across core segments (public safety, schools, corporate campuses, municipalities, etc.).
• Own full-funnel conversion strategy—from ad creative to landing pages to lead nurture workflows.
• Partner with Product Marketing to turn messaging into compelling, conversion-oriented content.

• Drive local visibility through community storytelling and earned media; pitch to regional press and coordinate local coverage with PR partners.
• Work with internal and external stakeholders to amplify customer wins, AED saves, and high-impact deployments.
• Manage the marketing strategy for territory-based sponsor ships, local events, and outreach campaigns.

• Measure and report on campaign performance and territory pipeline impact using tools like Hub Spot, Salesforce, and Google Analytics.
• Track and improve key growth KPIs (lead quality, CAC, ROAS, MQL,, pipeline contribution).
• Implement testing and learning processes for continuous improvement of both national and localized campaigns.

• 5+ years in B2B growth marketing, demand generation, or field marketing—ideally in health-tech, public safety, SaaS, or connected device industries.
• Proven track record in designing and executing high-performing, multi-channel lead generation campaigns.
• Experience supporting Sales with localized marketing…