Senior Manager, Paid Media

Dole Packaged Foods, LLC

Senior Manager, Paid Media

US-CA-Westlake Village

Job :

Type: Regular Full-Time

# of Openings: 1

Category: Marketing

Dole Packaged Foods

Overview

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.

At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results.

Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.

The Senior Manager of Paid Media is responsible for developing and executing media strategies that support the brand's marketing objectives and drive business growth. This role will focus on managing media planning and buying across digital, traditional, and experiential channels, ensuring that campaigns reach target audiences effectively and efficiently. The Senior Manager of Paid Media will collaborate closely with the Brand Managers and external media agencies to deliver high-quality media executions aligned with the overall marketing strategy.

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Responsibilities

• Media Strategy Development & Execution
  • Develop and implement paid media strategies that align with brand objectives, ensuring effective reach and engagement of target audiences.
  • Identify and recommend the best media channels, formats, and strategies to achieve campaign goals.
  • Kickoff and manage the media planning process with our IAT, ensuring alignment with brand strategy, timing, and budget.
• Media Buying & Campaign Management
  • Manage media buying across digital, traditional (TV, radio, print), SEM and experiential platforms.
  • Monitor and evaluate media buys recommended by external agencies and vendors to ensure the best rates and placements.
  • Oversee the execution of media campaigns, ensuring that media buys are delivered on time and within budget.
  • Work closely with paid media agencies to fine-tune campaign strategies based upon performance data and ROI analysis.
• Cross-functional Collaboration
  • Work closely with internal teams and external agencies (Brand, Creative, Digital, SEM, Social, Shopper and eCommerce teams) to ensure media plans integrate with broader marketing strategies and deliver a cohesive consumer experience for the brand.
  • Contribute media performance data, expertise and insights to the cross-functional marketing team tasked with monitoring performance data across all consumer touchpoints to enable a comprehensive view of full-funnel marketing performance.
• Media Performance Tracking & Measurement
  • Lead the development of a comprehensive media measurement framework that aligns with overall brand and business objectives and includes both short-term performance metrics (e.g., reach, impressions, engagement, clicks, ROI) and long-term brand impact indicators (e.g., brand lift, awareness, consideration).
  • Collaborate with brand teams and media agency experts to define clear, benchmarked KPIs for all paid media campaigns.
  • Establish a centralized performance reporting structure, leveraging tools, dashboards, and systems accessible by internal teams and agencies to track and report on media performance.
  • Ensure that performance data is being translated into actionable insights that inform media strategy, creative development, and broader marketing decisions.
  • Champion a culture of data-driven decision-making across marketing by educating stakeholders on media effectiveness and continuously optimizing based on results.
• Budget & Resource Management
  • Develop and manage the media budget, ensuring that resources are allocated efficiently to maximize the impact of media investments.
  • Track spending to ensure that media campaigns remain within budget and deliver optimal value.
• Agency & Vendor Management
  • Manage relationships with external paid media agencies, analytics providers, vendors, and other media partners to ensure high-quality media planning, buying, execution and measurement.
  • In consultation with internal legal team and Sr. Manager of Integrated Creative, manage scopes of work (SOW), fee structures, and contract terms with media and analytics partners, ensuring alignment with business priorities and budgetary constraints.
  • Ensure that media…