Digital Marketing ManagerMarketingHybrid; Westlake Village, California,

Digital Marketing Manager – Hybrid (Westlake Village, California, US)

Join Dalia Research as a Digital Marketing Manager. We are a rapidly growing market research and insights platform that simplifies technology for researchers so they can gather and use consumer data the way they want, without disruption. As the go‑to solution for high‑quality multi‑sourcing and fully automated research, Pure Spectrum helps shape the future of insights.

The Digital Marketing Manager will create, position, and launch innovative marketing campaigns that drive awareness and preference for our industry‑leading products. You will work closely with the Brand Experience team to ensure a consistent brand story across every touchpoint and support a broad range of marketing activities with content development and speaking engagements. This position reports to the Head of Marketing.

The role is hybrid and requires on‑site days in our Westlake Village office 4 days per week.

• Lead the planning, execution, and assessment of digital campaigns to drive engagement and conversions for key target areas (new leads, stagnant deals, new features, etc.).
• Create product stories to engage audiences and develop sales enablement materials for product usage and feature launches.
• Write strategic thought leadership and SEO‑optimized content to position Pure Spectrum as a leader in market research technology.
• Collaborate with internal teams to align marketing and product efforts, creating seamless GTM strategies and support materials.
• Ensure optimal website performance, user experience, and security through analytics, technical support, and regular updates.
• Maintain Hub Spot: keep client email list hygiene, optimize marketing email campaigns, and manage sales seat sequences.
• Establish and track key performance indicators to guide data‑driven decisions, optimize strategies, and improve campaign performance.
• Support the overall marketing strategy by participating in annual planning and stepping into various roles as needed to ensure team success.

• 3 to 5 years of digital marketing experience.
• Bachelor’s degree in a related field or equivalent education/professional experience.
• Highly detail‑oriented and organized; diligent about precision and ensuring deliverables are completed on time.
• Thrives in a fast‑paced environment and is excellent at multitasking.
• Experience working with Product and Engineering teams to include brand positioning and consumer insights into product strategies, a plus.
• Excellent project management and communication skills; works collaboratively to build relationships and achieve goals with business partners.
• Proficiency in Canva and Adobe Suite.
• Proficiency in Hub Spot and Zapier.
• Proficiency in Linked In Ads, Google Ads, and Google Analytics.
• Experience with B2B marketing is a plus.
• Experience with a CRM system (e.g., Pipedrive and Churn Zero) is a plus.

• Unlimited time off.
• Medical FSA, dependent care FSA, and health savings account options.
• 401(k) plan with company match.
• Dog‑friendly office.
• Collaborative office space.
• Team events and celebrations.
• Hybrid flexibility.
• Team workout classes at a private training facility.
• Casual dress code and a fun atmosphere within a professional team environment.

$90,000 – $110,000 USD per year (Hybrid – Westlake Village, California, US).

Seniority Level: Mid‑Senior level

Employment Type:

Full‑time
Job Function:
Marketing and Sales
Industry: Market Research