Senior Manager, Digital Marketing

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Care Dx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. Care Dx offers products, testing services, and digital healthcare solutions along the pre‑ and post‑transplant patient journey, and is the leading provider of genomics‑based information for transplant patients.

We are seeking an experienced and strategic Senior Manager in Digital Marketing to drive digital initiatives across our healthcare professional (HCP), Coordinator, and other target audiences. The role reports to the Senior Director, Digital Marketing and is responsible for managing our digital ecosystem, including website management, analytics, and email marketing, to deliver meaningful engagement and measurable impact in a fast‑moving environment.

You will be the driving force behind how Care Dx reaches and engages healthcare professionals, transplant center teams, and patients online. You will be a key part of the team that owns the performance of our digital ecosystem—enhancing website effectiveness, optimizing data‑driven CRM campaigns, and delivering meaningful engagement through other digital channels. Success in this role is defined by measurable growth in digital reach, engagement, and conversion, achieved through collaboration, agility, and innovation.

• Lead website strategy, content management, and optimization to enhance user experience for healthcare professionals, corporate and other target audiences.
• Partner with IT, brand, corporate affairs, and agency teams to ensure the site aligns with business priorities, regulatory requirements, and accessibility standards.
• Create and maintain compelling content that drives engagement of target audiences.
• Stay ahead of digital marketing and content trends, translating insights into fresh ideas and strategic opportunities.
• Define, implement, and manage content authoring processes to drive speed, efficiency, and accuracy.
• Maintain the content calendar for  to ensure timely updates.
• Manage the content management system to ensure it meets business needs and compliance requirements.
• Design multi‑channel customer lifecycle journeys across email, SMS, push notifications, and in‑app messaging.
• Oversee email campaigns from concept through deployment and measurement, ensuring best practices in segmentation, personalization, and deliverability.
• Collaborate with cross‑functional teams to align content and messaging across digital touchpoints.
• Establish, manage, and disseminate key digital KPIs, dashboards, and reports to monitor performance across channels.
• Use analytics and insights to optimize website performance, email, and other digital marketing campaigns and audience engagement.
• Implement a program of multivariate testing to identify the most effective content and digital marketing strategies.
• Manage multiple digital marketing projects concurrently, ensuring timelines, budgets, and objectives are met.
• Drive operational excellence by streamlining workflows and ensuring consistent, high‑quality campaign delivery.
• Partner with internal stakeholders (marketing, product, medical, legal, regulatory) and external agencies to deliver seamless digital experiences.
• Provide leadership in creating scalable processes and fostering a culture of agility and innovation.

• Bachelor’s degree in marketing, business, or a related field.
• 8+ years of related experience, including 5+ years in marketing automation and digital marketing. Experience in healthcare, diagnostics, or a regulated environment (HIPAA, financial services) is a plus.
• Proven history of developing and implementing successful digital marketing operations and strategies that have driven measurable business impact.
• Strategic mindset with a focus on problem‑solving and process optimization.
• Strong knowledge of digital marketing channels, platforms, and best practices (website management, SEO, SEM, email…