Social Media Manager – Albaray

Albaray is an independent female-founded womenswear brand. Led by Paula Stewart, Kirstie Di Stazio, and Karen Peacock along with a small in-house team. We focus on contemporary style that has a lower impact on the planet.

We are looking for an experienced Social Media Manager to join our busy team at an exciting time of growth. Reporting to the Head of Digital, this is a new role for our growing team offering a fantastic opportunity to make a significant impact on our social media channels.

• Ownership of Paid, Gifted & Affiliates Influencer strategy & budget management
• Sole content creator, owning and running the day-to-day social media calendar on the Albaray channels (Instagram, Facebook, Tik Tok, Pinterest and Linked In), creating, scheduling and posting daily content
• Drive organic follower growth, reach and engagement, ensuring the Albaray brand tone of voice and aesthetic aligns across all channels
• Build and shape our Meta, Tik Tok and Pinterest strategy
• Outreach and develop meaningful relationships with influencers / content creators to drive relevant content and brand advocacy.
• Curate engaging content including graphics, videos, and written copy on all social media platforms
• Responsible for organising and running social media shoots
• Support on seasonal photoshoots and press days capturing behind-the-scenes content
• Craft and create briefs, including creative concepts, contracts, and all relevant materials to support commercial influencer activations.
• Work collaboratively with marketing team to maximise usage of creative assets
• Measure the performance and impact of social media activity, creating weekly and monthly reports, using insights to optimise strategy and improve results.
• Stay up-to-date with latest trends and best practices, identifying new opportunities for growth and engagement, proactively applying these to our social media strategy

• A love and understanding of social media, fashion and content creation
• Bachelor’s degree or a related qualification in Marketing, Fashion or a related field
• Minimum 2-3 years working in social media in the fashion or related industry
• Highly creative content creator and visual storyteller with an eye for aesthetics, adept at producing engaging and visually stunning content within the brand taste level
• Strong photography, copywriting, video editing, Photoshop (or Canva) skills
• Strong organisational, analytical and problem solving skills
• Proficiency with social media management tools and analytics
• Thrives in a fast-paced environment, embraces self-directed work, and enjoys taking the initiative
• Social Media Addict, aware of latest trends and how to appeal to both algorithm and audience
• Self starter & problem solver with a positive can-do attitude
• Passion for the fashion industry

Competitive Salary

A vibrant and supportive team environment.

Permanent in-house role only

Hybrid working with 2-3 days per week in our London E2 studio

Company Pension

Health & Wellbeing Programme

Life Insurance

Staff Discount

25 Days Annual Leave

Start Date:

August