Regional Sales Manager, VTRL Corporate Management - Fontana, CA

Overview

Velocity Truck Rental and Leasing is a rapidly growing, employee- and customer-focused company, servicing the Commercial Truck Rental and Full-Service Lease markets across the U.S. Southwest and Southeast regions and in Canada. With over 3,000 company trucks in our local markets plus the support of Nationa Lease across the country we have proven to be a premier partner. Velocity Truck Rental and Leasing is part of the Velocity Vehicle Group family, a premium commercial brand medium to heavy truck dealership that offers the full-service experience for our customers, from an outstanding sales organization to highly skilled technicians to service your vehicle, and on demand parts.

Velocity Truck Rental and Leasing is a fast paced and growing organization that is looking for candidates that are ready for a daily challenge and cannot wait to provide superior customer service both internally and externally. VTRL offers fantastic Culture as well as competitive pay, 401K W/Match, Medical, Dental, & Vision benefits. Become a part of our team and immerse yourself in a company that fosters a Great Place to Work culture.

The Regional Sales Manager is responsible for driving revenue growth and market share by leading sales initiatives, managing key customer relationships, and supporting individual branch sales teams. This role focuses on new business development, account retention, strategic pricing, and operational coordination across rental, full-service lease, and maintenance product lines to ensure profitable growth in all areas of VTRL.

• Develop and execute regional sales strategies to achieve rental, lease, and maintenance revenue targets
• Identify and pursue new business opportunities in all assigned areas of responsibility
• Grow long-term full-service lease, contract maintenance, and short-term rental relationships
• Negotiate pricing, terms, and contracts while ensuring profitability and risk management
• Analyze market trends, competitor activity, and customer needs to adjust sales strategies

• Coach, develop, and support all Rental Account Managers, Lease Account Managers, and Maintenance Account Managers in the Region
• Collaborate with operations, fleet management, maintenance, and credit teams
• Ensure consistent sales processes, CRM usage, and reporting across the region
• Establish well defined goals and set clear expectations for all Account Managers
• Participate in recruiting, training, and performance management of sales staff
• Conduct monthly, quarterly, and annual performance reviews to ensure accountability
• Conduct regular customer reviews to ensure satisfaction and contract compliance and customer retention
• Identify cross-sell opportunities (maintenance programs, rental to lease, replacement cycles)

• Meet or exceed revenue, gross profit, and utilization goals
• Monitor fleet availability and coordinate with operations to support customer needs
• Review sales forecasts, pipeline activity, and regional performance metrics
• Ensure compliance with all company policies

• 5+ years of sales leadership experience in the truck rental & leasing industry.
• Strong understanding of commercial truck leasing, contract maintenance, and fleet management solutions.
• Proven ability to lead and develop sales teams in a performance-driven environment.
• Exceptional customer service orientation with a strategic, solutions-focused approach.
• Excellent written and verbal communication skills.
• Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Self-motivated, goal-oriented, and resilient in overcoming challenges.
• Team player who thrives in a collaborative environment.

• $100,000-$175,000/year depending on experience and qualifications
• Plus Bonus Incentive
• Full Time position

• Must be able to pass post offer drug test, physical and background check

• Fantastic Culture
• 401k + match
• Health, Dental & Vision Insurance + HSA & FSA
• Employer paid Life Insurance
• Paid Vacation Days
• Sick Leave
• Excellent Training and Career Advancement Opportunities
• Company perks such as employee discounts, company events and training programs

Velocity Vehicle Group is an equal opportunity employer. Velocity Vehicle Group prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.