Senior Sales Consultant - Western Europe Consumer Panel

Job Description

Hybrid Role

At NIQ, we are on an exciting journey with significant business‑wide investments driving our Full View mission. Consumer Panel is core to this with a global investment commitment fully underway and several major deployments already in place. NIQ is seeing a significant increase in clients subscribing to our enhanced panel service, demonstrating growing appetite across the FMCG industry for integrated solutions and a compelling ROI proposition.

Our client engagement is gathering pace at local, regional, and global levels, and we have a great opportunity to engage clients on the ‘Full View’ proposition at a regional level in Western Europe.

You will have direct accountability for increasing client penetration of our key Consumer Panel Services ‘above‑market’ solutions by achieving personal revenue targets, boosting client pitch opportunities and win rates, securing project wins, showcasing new capability, and driving overall revenue growth.

• Driving New Client Acquisition: Lead the commercial strategy, outreach, positioning and pitching efforts to acquire new contracted consumer panel clients on a designated list of multi‑national FMCG clients, partnering with regional ADs and managing client pitch processes.
• Matrix Working: Collaborate across the organization, partnering with regional/global ADs, CPS Commercial leadership, Customer Success, Operations and Product teams to realize the potential of Consumer Panel Services.
• Business Performance & Results: Take accountability for revenue, develop a healthy pipeline, meet monthly sales targets and maintain high visibility across functions.
• Expertise & Credibility: Position NIQ as the Consumer & shopper partner of choice, drive exposure of thought leadership and work with SA&I & Digital verticals to deliver Full View Consumer impact.
• Pipeline Management & Forecasting: Build and manage a healthy pipeline, accurately forecast revenue using finance tools, and ensure timely documentation for billing.

• Strong knowledge and enthusiasm for consumer or shopper panel datasets, ideally within the FMCG industry, and the ability to bring NIQ USPs to life.
• Proven success in acquiring new clients and managing engagement strategies, including client RFP processes, tailored pitches, pricing and closing deals.
• Excellent communication, collaboration and influence skills in a matrix environment.
• Keen business sense and experience in contract negotiations within FMCG client insight departments.
• Proficiency in project management, strategic planning and maintaining senior client relationships.
• Excellent organization and time‑management abilities, with a focus on delivering solutions.

• Flexible working environment
• Volunteer time off
• Linked In Learning
• Employee‑Assistance‑Program (EAP)

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. NIQ delivers the Full View™, operating in 100+ markets and covering more than 90% of the world’s population.

For more information, visit

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. All employment decisions at NIQ are made without regard to protected characteristics under applicable laws. To learn more about our ongoing efforts in diversity and inclusion, please visit