Brand Ambassador - Summer Student

Moosehead Breweries Limited is Canada’s last-major brewer still owned by Canadians. Headquartered in Saint John, New Brunswick, the company has been operated by the Oland family since it was established in 1867.

We are currently seeking a Summer
Student Brand Ambassador to support with sampling and activations across Twisted Tea, Truly Hard Seltzer and
Sun Cruiser
. Reporting directly to the Alberta Senior Territory Manager.

Your primary responsibilities will include executing promotional events, conducting tastings and POS management. The Brand Ambassador role will be based in Calgary, Alberta
. This role offers the opportunity to be a key contributor to our brand’s success while enjoying a flexible schedule. The Brand Ambassador role is a full-time position at $25 per hour.

This will be a contract role from May – September 2026.

• Represent our brands with enthusiasm and professionalism at promotional events, tastings, and other marketing activations.
• Educate consumers about our products, including product details, their unique features, flavor profiles.
• Create memorable experiences for customers through engaging interactions and product demonstrations.
• Build and maintain relationships with key stakeholders, including retailers, event organizers, and industry influencers.
• Collect feedback and insights from customers to inform future marketing strategies and product development efforts.
• Collaborate with the Marketing team and the Alberta Sales team to ensure promotional materials and resources are effectively utilized.
• Assist in the execution of our events (ex., Country Thunder, Rockin’ Thunder, BVJ, Oilers, etc.).
• Work cross-functionally with the Alberta sales team to execute retail, on-premise and NGCOA samplings.
• Support regional sales team by merchandising retail outlets to maximize visibility of brands while ensuring compliance to programs.

• Previous experience in the beverage alcohol industry is an asset.
• Flexibility to work evenings and weekends, as required, to accommodate promotional events and activations. Travel will be required.
• Must be at least 18 years of age and able to responsibly handle and serve alcohol in Alberta (Pro-Serve).
• Valid graduated driver’s license.

• Strong time management and organization skills.
• Ability to multitask and collaborate with various departments, internal and external.
• Exceptional communication and interpersonal skills, with a natural ability to connect with diverse audiences.
• Enthusiasm for the liquor industry and a passion for sharing knowledge about different RTDs.
• Ability to work independently and proactively, with a strong sense of initiative and problem-solving skills.

Respect. We treat all employees with respect at Moosehead, after all, respect is one of our core values.

• Ability to shape the future of a resilient Canadian, family-owned company.
• Passionate and collaborative co-workers
• Branded vehicle and fuel coverage
• Monthly product allowance

Qualified applicants are invited to submit their cover letter and resume by end of day on January 31st, 2026.

As a national, family-owned business, we are striving to build an equitable, diverse and inclusive team that best represents the wholesome values of Canada. If you require an accommodation through the recruitment process, please advise within your Resume or Cover Letter.