Account Executive

About the Role

As a Full-Stack Account Executive at Propra, you’ll own the end-to-end sales cycle, from prospecting to closing, while leveraging data-driven insights to scale outreach efforts effectively. This role requires a strategic, self-starter mindset with a deep understanding of property management software and SaaS sales. You’ll play a critical role in driving Propra’s expansion, helping real estate operators streamline their business with our autonomous property management platform.

We’re a fast-growing, high-performance startup, and we’re looking for sales leaders who can think beyond traditional sales tactics and contribute to our growth strategy. If you thrive in a dynamic environment and love selling innovative solutions, we want to hear from you.

Key Responsibilities

Lead Generation & Prospecting

• Build and manage targeted lead lists aligned with our Ideal Customer Profile (ICP).
• Research and qualify leads in the property management and real estate tech space to build a high-quality sales pipeline.

Sales Outreach & Relationship Building

• Execute multi-channel outreach strategies (personalized emails, calls, Linked In, etc.).

• Identify key decision-makers within target accounts and tailor messaging to their pain points.

• Conduct discovery calls to understand prospects’ needs and position Propra’s value proposition effectively.

• Provide product demonstrations and guide prospects through the buying process.

• Collaborate with marketing and product teams to refine sales messaging and approach.

Pipeline & Deal Management

• Own the entire sales cycle from discovery to contract negotiation and close.

• Use CRM software (Hub Spot, Salesforce, or similar) to track sales activities and maintain accurate deal data.

• Regularly analyze performance metrics (e.g., lead-to-meeting, meeting-to-close conversion rates) and optimize strategies accordingly.

Ad Hoc Projects

• Be prepared to wear many hats! In a startup environment, you'll be expected to handle ad-hoc tasks and projects as assigned by the co-founders, in addition to your core responsibilities.

Ideal Candidate Profile

Experience

• Minimum of 5+ years in a high-level strategic sales, advisory, or operational role within the multi-family real estate or a related role.

• Proven track record of building and closing a strong pipeline.

• Bonus:
  Experience selling property management software, fintech, or automation-driven solutions, and/or property management operations.

Skills & Tools

• Proficient in CRM management and reporting (Hub Spot, Salesforce, etc.).

• Strong communication, interpersonal, presentation, and negotiation skills including ability to conduct effective discovery calls and articulate a clear value proposition.

• Proven history of navigating and successfully closing large, complex enterprise sales/partnership agreements (typically 6-7 figures annually).

• Expert-level understanding of the institutional multi-family business model, including financial drivers, property operations, investment cycles, and the role of legacy Prop Tech systems.

Personal Attributes

• Self-starter with a proactive, problem-solving mindset results-oriented approach to achieving goals

• Exceptional presence, communication skills, and the ability to articulate a high-level vision to skeptical or highly analytical executive audiences.

• Ability to thrive in a fast-paced startup environment.

• Growth-oriented, always looking for ways to improve and scale.

• Strong time management and organizational skills

• Ability to analyze market trends and adapt sales strategies accordingly

• Willingness to travel as needed for client meetings and industry events

Propra is an equal opportunity employer. We appreciate your interest in working with us; however, only those applicants selected for interviews will be contacted. Successful candidates for this position may be required to undergo a security screening, including a criminal records check.