Director of Communications and Partnerships

Director of Communications and Partnerships

Fairmont Chateau Lake Louise is seeking a visionary Director of Communications & Partnerships to elevate and amplify the hotel’s global positioning as a leader in luxury hospitality and transformative wellness, following a $130M resort transformation and the unveiling of Basin Glacial Waters. This role is responsible for shaping the property’s guest appeal, voice and reputation through innovative cross-channel communications, proactive brand storytelling, experiential activations, and meaningful partnerships that resonate with discerning travelers and media alike.

The ideal candidate is a sophisticated communicator and connector who understands the nuances of luxury branding, cultural relevance, and modern media landscapes. They will drive awareness, inspire aspiration, and create enduring emotional connections between our brand and our guests. Under the leadership of the General Manager and Director of Sales & Marketing, and with strong alignment with the Fairmont Hotels & Resorts Corporate office, and Regional Director of Public Relations, the key responsibilities of this role are as follows:

• Develop and execute a comprehensive PR strategy that enhances the property’s reputation locally, regionally, and globally, supporting the hotel’s master strategic plan
• Generate proactive PR-driven programming to secure increased destination / hotel awareness and add meaning and differentiation to Fairmont Chateau Lake Louise’s diverse offering and array of guest experiences
• Provide PR amplification for all on-property special event activations, including execution of relevant media launches
• Be the author and champion of both external and internal messaging, ensuring consistency of brand voice across platforms and departments
• Cultivate strong relationships with top-tier media, influencers, and thought leaders across luxury, travel, design, outdoor culinary, and wellness verticals
• Secure high-impact media coverage, brand features, and exclusive storytelling opportunities in premium publications and digital platforms
• Oversee the creation and distribution of press materials, media kits, resort updates, and thought leadership content that reflect the property’s distinct voice and positioning
• Manage press visits, interviews, and media experiences with an emphasis on curating unique, newsworthy narratives
• Work closely with regional PR counterparts and regional digital marketing/sales teams to share best practices, promote Canada’s Western Mountain Collection, and ensure the resort is leveraged at every opportunity
• Pursue key influential awards and execute nominations accordingly
• In coordination with the DOSM, undertake other tasks and duties that may be required from time to time

• Identify and nurture partnerships with luxury brands, wellness innovators, cultural institutions, and lifestyle leaders that align with the property’s ethos
• Conceptualize and execute collaborative experiences, brand takeovers, and signature events that drive buzz, social engagement, and guest demand
• Leverage partnerships to access new audiences, extend brand reach, and create PR-worthy moments and guest experiences that reinforce the property’s position at the forefront of luxury and wellness, and highlight its iconic destination

• Lead the ideation and execution of immersive guest experiences that bring the brand’s adventure, wellness and lifestyle philosophy to life
• Develop community engagement programs that strengthen the hotel’s local relevance and social impact
• Collaborate cross-functionally with Spa & Wellness, F&B, Resort Activities, and Operations teams to integrate storytelling and experiential design into all guest touchpoints

• Work closely with the corporate communications and marketing teams to ensure message alignment across channels
• Manage PR budgets and performance metrics
• Track media coverage, campaign results, and brand sentiment to measure the effectiveness of initiatives and continuously optimize strategy

Your experience and…