Director, Growth Marketing

As Director of Growth Marketing, you will own and scale the PLG acquisition engine for Helcim’s payments platform serving SMBs across the United States and Canada. This is a senior and high-impact player-coach role: you will set the strategy, model acquisition, own budgets and lead the team, while working hands‑on in the channels and/or disciplines where you spike.

Helcim has strong monthly inbound acquisition, and is aiming to scale aggressively in 2026 and beyond. We are looking for a leader with a high level of agency and urgency to own performance marketing, our website, lifecycle marketing, SEO, and the data and insights layer that underpins growth decisions. This is a high‑potential role from the perspective of both professional and company growth.

Our ideal candidate will be motivated by the opportunity to make a measurable and outsized impact on Helcim’s next growth chapter.

This role is also an opportunity to build a best‑in‑class AI‑accelerated growth team at a turning point in the practice of growth marketing. We are looking for someone who is exceptionally curious, creative and thoughtful about how to apply new AI tooling, automation and context‑layering into our growth engine, and who can educate and set the bar for their team and the broader organization around how to apply AI in a growth context to super‑charge our marketing engine.

• You have scaled paid acquisition in a B2B, SaaS, or fintech environment and consistently delivered against aggressive growth targets.
• You are comfortable owning a number, defending trade‑offs, and doing the work required to hit targets.
• You are highly fluent in metrics, funnels and attribution, and use data to guide decisions rather than validate opinions. You balance short‑term results with long‑term growth, efficiency and LTV.
• You are a first‑principles thinker who grounds growth priorities in customer knowledge and long‑term impact vs. surface‑level metrics or “tactics” generated in a silo.
• You are creative! You have a proven track record conceptualizing and testing ideas that didn’t solely follow established growth playbooks.
• You enjoy rolling up your sleeves and leading from the front in a scale‑up environment.
• You communicate outcomes clearly, collaborate well, and raise the standard for execution across the team.
• You have an innate sense of urgency and accountability, and can model this tempo for your team and the broader organization.

✨ Not checking every box? Apply anyway! We value diverse perspectives and "The Way of the Helcim" over a perfect resume. If you’re a builder who chooses the harder path, we want to hear from you.

• Build and lead a team of high‑performing growth marketers:
  Manage and coach our growth team to drive quantifiable, scalable acquisition for Helcim. Drive overall team performance through cycles of structured 1:1s, feedback loops and long‑term growth plans.
• Holistic growth engine:
  You’ll directly own performance marketing (paid acquisition), lifecycle marketing and our website, including SEO and CRO. Set the bar for growth as an integrated practice across channels and strategies — both those you own on your team and by working cross‑functionally with Brand, Product Marketing, Partnerships and Sales.
• Acquisition targets and budgets:
  Forecast acquisition and manage budgets across a portfolio of channels, programs and experiments. Work closely with our finance team and senior leadership to set goals and determine appropriate budgets and bets to reach new levels of scale.
• Reporting accuracy and transparency:
  Create clarity and accountability around growth team results by establishing clear success signals and building a trusted reporting layer across all channels/programs. This includes owning the evolution of our attribution models.
• Channel‑level execution:
  Serve as a player‑coach, getting hands‑on in channel execution in the area(s) where you spike.
• AI growth strategy:
  Research, test and build new applications of AI tooling and/or technologies that meaningfully impact our acquisition velocity, unit economics and customer outcomes/value. Cultivate discernment around applications of AI that accelerate the…