Marketing Analytics Lead
Job in
Calgary, Alberta, T3S, Canada
Listing for:
HelloFresh
Full Time
position
Listed on 2026-03-10
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
JOB DESCRIPTION S'more about the team
As the Marketing Analytics Lead, you will be a critical driver of the strategic direction for the entire Marketing department across Hello Fresh, Chefs Plate, and Factor. Your mandate will be to translate complex data into actionable strategies that optimize performance and achieve ambitious financial objectives. You will not only conduct deep-dive analysis but also be responsible for developing and implementing sophisticated processes, owning high-impact special projects, and proactively shaping the future of our multi-brand marketing operations.
This position is an individual contributor role.
Lettuce share what this role will be responsible for
Strategic Insight & Financial Performance: Serve as the primary analytical and strategic partner to senior Marketing leadership. Drive rigor in performance tracking, evaluation of marketing outcomes, and communicate advanced data-driven recommendations that directly influence financial strategy.Market & Competitive Intelligence: Direct and conduct in-depth market research to uncover significant new opportunities, identify key consumer trends, and provide strategic intelligence that informs major campaign development and competitive positioning.Customer Base & Cannibalization Strategy: Lead advanced analytics on the unified customer base to preemptively understand and strategically address potential brand cannibalization across Hello Fresh, Chefs Plate, and Factor. Develop and track key metrics for multi-brand portfolio health.Special Projects & Leadership Support: Lead high-priority, cross-functional projects as assigned by senior leadership, often involving complex analytical challenges and high-stakes decision-making.Data Governance & External Partnerships: Act as the organizational lead for critical internal data assets, and owning the relationship with partners like Environics, ensuring the effective, strategic, and ethical utilization of demographic and external data across the organization.Undertake other duties as assigned to support departmental goals.Sound a-peeling? Here's what we're looking for
Experience: 5+ years in Marketing Management Consulting, Growth Marketing Management, DTC Consumer Marketing, and/or Digital Marketing.Data Proficiency: Highly skilled in analyzing large datasets, identifying trends, drawing conclusions, and adept at cleaning, transforming, and structuring raw data for analysis.Technical
Skills:
Proficient in querying data and possessing data through analysis tools such as Databricks, Tableau and Google Analytics.Strategic & Critical Thinking: Demonstrated ability to think critically about company goals, develop strategies to achieve them, and articulate logical rationales for recommended actions.Communication & Presentation: Excellent communication, interpersonal, and presentation skills to convey complex information clearly and concisely.Analytical Aptitude: Creative thinker with a strong data-driven analytical aptitude to optimize daily performance and manage business operations effectively.Decision-Making & Problem-Solving: Proven strategic decision-making and problem-solving capabilities.Organizational
Skills:
Outstanding organizational and time management skills.Education: Bachelor’s degree in Marketing, Mathematics, Statistics, or a related field.Let’s cut to the cheese, this is why you'll love it here
Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly Hello Fresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.Health & Wellness -Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on Good Life fitness memberships!Vacation & PTO -Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance.Family Benefits - A parental leave top-up program for expectant parents.Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.Work Hard & Have Fun - From team socials to…
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