Growth Marketing Manager – Social Commerce Relay Commerce, Inc.

Company:  Relay Commerce, Inc. (Flockler)

Location:

Remote, Canada (Calgary area with occasional in-person collaboration)
Job Type:  Full time
Compensation:  $70,000 – $100,000 USD (or CAD equivalent) plus quarterly bonuses up to $10,000
Also See:
Senior Business Analyst

Drive Growth at the Intersection of Social Media and E-commerce
Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform our suite of tools allows merchants to automate key revenue generation workflows and drive organic growth and increased profitability. Our products serve more than 35,000 customers globally who collectively generate over $1 billion in GMV annually

Flockler  is a social media aggregator platform within the Relay ecosystem. We empower marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user generated content from platforms like Instagram Tik Tok X Blue Sky and Linked In Flockler helps brands drive engagement build trust and boost conversions through authentic storytelling

We are looking for a  Growth Marketing Manager  to own Flockler’s marketing engine from strategy to execution. You will lead a small team and manage our agency partnerships. This is a role for someone excited to roll up their sleeves and drive growth in a scaling product environment

The Opportunity
As Growth Marketing Manager you will work closely with two other marketing professionals while managing relationships with external agencies for Webflow development and paid advertising. You will be the marketing owner of Hub Spot responsible for optimizing our marketing automation lead management and reporting infrastructure. You will partner with our General Manager Customer Success Account Management and Engineering teams to build and execute Go To Market plays manage marketing operations and drive pipeline growth

This role requires strong leadership and organizational skills a sense of ownership and an insatiable desire to take action and make things happen

What You’ll Do
Team Leadership and Development

Work closely with and mentor a team of 1-2 marketing professionals focused on SEO and content creation

Delegate work effectively ensuring your colleagues have clear priorities and are set up for success

Build a high performing marketing function with clear processes and accountability

Agency and Vendor Management

Own relationships with external marketing agencies including Webflow development and paid advertising partners

Set clear expectations deliverables and timelines for agency partners

Evaluate agency performance provide feedback and make recommendations on partnerships

Manage agency budgets and ensure ROI on all external spend

Coordinate between internal team and agencies to ensure seamless execution

Hub Spot Administration and Marketing Automation

Own Hub Spot from a marketing perspective serving as the primary administrator and strategist

Build and optimize email workflows lead scoring models and nurture campaigns

Manage list segmentation contact properties and data hygiene

Create and maintain dashboards and reports to track marketing performance

Implement marketing attribution and ensure proper tracking across all campaigns

Train team members on Hub Spot best practices and optimization

Event Planning and Execution

Research and recommend which industry events conferences and webinars Flockler should target for maximum impact

Coordinate event preparation including booth design collateral demos and promotional materials

Support the General Manager with presentation preparation talking points and event strategy

Execute post event campaigns including lead nurturing follow up sequences and performance analysis

Track event ROI and use insights to inform future event strategy

Marketing Operations and Project Management

Run the weekly marketing meeting setting priorities and driving accountability across all initiatives

Oversee and prioritize the marketing roadmap ensuring execution is timely and aligned with business objectives

Own design requirements and coordinate with internal teams and agencies to deliver high quality assets

Track marketing spend and ROI in collaboration with the General Manager

Go To Market Execution

Lead the planning and execution of product launches feature releases and campaigns

Develop positioning and messaging for new features and use cases

Create launch assets including landing pages email campaigns sales enablement materials and case studies

Partner with Customer Success and Account Management to identify expansion and upsell opportunities

Website and Content Optimization

Own the marketing website in Webflow ensuring content UX and messaging are optimized for conversions

Collaborate with SEO partners to improve search rankings and drive organic traffic

Test and refine website messaging CTAs and landing pages to improve engagement and lead capture rates

Manage content calendar and…