Social Media Specialist

Location: Across Canada (onsite, hybrid, remote)

The Fractional Social Media Specialist is responsible for developing and executing social media strategies on a fractional basis to enhance the company’s online presence, engage with the audience, and drive brand awareness. This role involves content creation, community management, and analytics. The Fractional Social Media Specialist works closely with the marketing team to support the company’s overall marketing goals.

• Develop and implement social media strategies to achieve marketing and business objectives.
• Identify target audiences and create tailored content to engage them.
• Collaborate with the marketing team to ensure alignment with overall marketing strategies.

• Create, curate, and manage high-quality content for social media platforms, including text, images, videos, and infographics.
• Develop a content calendar to ensure consistent posting and timely updates.
• Ensure all content aligns with the company’s brand voice and messaging guidelines.

• Monitor and engage with the company’s social media communities.
• Respond to comments, messages, and inquiries in a timely and professional manner.
• Foster positive relationships with followers and build a loyal community.

• Track and analyze the performance of social media campaigns using analytics tools.
• Provide regular reports on key metrics, including engagement, reach, and conversion rates.
• Use data insights to optimize social media strategies and improve ROI.

• Plan and execute paid social media advertising campaigns.
• Monitor and optimize ad performance to maximize return on investment.
• Work with the marketing team to allocate budgets effectively.

• Work closely with other departments, including sales, customer service, and product development, to ensure cohesive communication.
• Coordinate with external agencies or freelancers as needed for content creation and campaign management.
• Participate in cross-functional projects and teams to support business objectives.

• Stay informed about social media trends, tools, and best practices.
• Identify and implement new opportunities for engagement and growth.
• Experiment with new content formats and strategies to keep the company’s social media presence fresh and innovative.

• Develop and implement social media crisis management plans.
• Address and resolve any issues or negative feedback promptly and professionally.
• Protect and enhance the company’s reputation during challenging situations.

• Proven experience as a social media manager or in a similar role.
• Experience in content creation, community management, and social media advertising.
• Experience in the industry relevant to the company’s operations is desirable.

• Strong knowledge of social media platforms, tools, and best practices.
• Excellent written and verbal communication skills.
• Proficiency in social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Creative thinking and ability to develop engaging content.
• Strong organizational and time management skills.

• A bachelor’s degree in marketing, communications, business, or a related field.
• Advanced degrees or professional certifications in social media or digital marketing are advantageous.

• High ethical standards and integrity.
• Proactive and results-driven with a focus on continuous improvement.

• Availability to work on a fractional, flexible schedule.
• Attendance at key meetings and active participation in marketing planning sessions.
• Commitment to staying informed about industry trends and best practices in social media marketing.

Posted: Wednesday, January 7, 2026

Job # 299