Marketing Manager - Channel Strategy & Enablement; Alberta​/BC

Marketing Manager - Channel Strategy & Enablement (Alberta/BC)

Location:

Vancouver, BC;
Calgary, AB;
Edmonton, AB, CA

Jobs by Category:
Sales and Marketing

Job Function:
Marketing

Status:
Full Time

Schedule:

Regular

Join our team and what we'll accomplish together

TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.

Our culture is centered on a passion for growth, seizing opportunities, embracing change, and inspiring excellence. The growth mindset encourages us to learn what matters most to our customers, create foundational knowledge, and make decisions that prioritize customers in everything we do. We aim to create innovations that change the lives of thousands of people across Canada.

At TELUS, we are always learning and curious. We take risks, learn quickly from our mistakes, and build on everyone's ideas because we are stronger together. We are motivated to enable others to do more through our technology and innovation. Together we make a difference.

The Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation.

Holistic Omnichannel Strategy and Implementation:

• Develop community attack playbook using appropriate channels
• Optimize GTM performance across all channels
• Create omnichannel strategies to maximize impact
• Ensure experience consistency across all touchpoints

Local Activation and Event Calendar:

• Create holistic view of event and activation calendar
• Prioritize, coordinate, and enable community events and activities
• Manage local activation in Falcon communities
• Coordinate launches and local initiatives

Cross-Functional Alignment and Coordination:

• Ensure cross-functional alignment and coordination
• Coordinate with channel, product, and operations teams
• Develop playbooks
• Create and manage training cadence
• Attend training and support field sales teams

Marketing Assets Enablement and Coordination:

• Coordinate marketing assets for channels, partners, influencers
• Develop social selling strategies
• Create social media playbooks

What you bring

Education and Experience:

• Bachelor's degree in marketing, commerce, communication, or related field
• Minimum 5 years of experience in marketing, channel management, or commercial activation
• Demonstrated experience in event management and local activation
• Knowledge of omnichannel strategies and digital sales transformation
• Experience in cross-functional coordination

Technical

Skills:

• Experience with project and event management tools
• Knowledge of CRM systems and marketing platforms
• Data analysis and performance measurement skills
• Experience with collaboration and communication tools

Interpersonal

Skills:

• Ability to work in teams and collaborate with multiple departments
• Organized, meticulous, and detail-oriented
• Creativity and ability to propose innovative ideas
• Adaptability and change management

Salary Range: $71,000-$107,000

Performance Bonus or Sales Incentive Plan: 12%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We’re open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package including competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunities to develop your skills
• And much more…

Job Type: This is for a current vacancy