Strategy Director

Overview

As a Strategy Director at Critical Mass, you'll be a key leader on a strategic, high-growth account, partnering with creative, media, and account teams to drive innovative, high-impact work. With a deep understanding of B2B marketing, business strategy, and technology trends, you'll help shape strategic solutions that solve our client's biggest challenges during a critical period of growth and evolution. Reporting directly to the Senior Strategy Leader, you'll play a critical leadership role supporting the strategic direction of work across multiple business units and product platforms.

• Lead strategic work across multiple work streams, balancing big-picture strategic thinking with a bias for action and execution
• Develop and own the strategic narrative across brand campaigns, messaging platforms, and digital experience initiatives, working with clients to build a multi-year (5-10 year) marketing platform vision
• Create compelling strategic assets including messaging guides, audience personas, and research frameworks that inform both client strategy and internal creative development
• Partner with client leadership to understand business models, competitive positioning, and evolving market dynamics—uncovering strategic needs even before the client recognizes them
• Identify emerging industry trends, particularly in technology and AI, providing strategic POV on their impact to the client s brand positioning and customer engagement strategies
• Facilitate strategic workshops and working sessions with large, cross-functional client teams and internal agency stakeholders to align on strategy and creative direction
• Mentor and provide career guidance to junior strategists, supporting both their professional development and delivery on client work
• Manage complex client relationships serving as a trusted strategic advisor to client marketing leadership
• Collaborate across disciplines (creative, media, marketing science, research, project delivery) to ensure strategic alignment and seamless execution
• Adapt quickly to shifting priorities and emerging opportunities within a fast-moving, highly competitive industry landscape

• 6+ years of experience in integrated strategy and campaign development, with proven ability to communicate complex ideas clearly and adapt to evolving business needs
• 2+ years in a senior strategic role, demonstrating success managing sophisticated client relationships and leading cross-functional teams
• Expertise in B2B marketing strategy and deep understanding of enterprise marketing platforms, tools, and ecosystems
• Breadth of knowledge across multiple marketing disciplines (brand strategy, digital marketing, web/digital experience, and ideally some exposure to performance marketing or marketing analytics)
• Exceptional client management skills, with the ability to navigate organizational complexity, manage senior-level relationships, and identify unarticulated client needs
• Strong facilitation and workshop leadership skills—comfortable developing and leading strategy sessions and collaborative working sessions with large teams
• Demonstrated ability to move fluidly between strategic thinking and tactical execution, equally comfortable in big-picture planning and rolling up your sleeves to get work done
• A talent for simplifying complex ideas, uncovering insights, and synthesizing diverse information into clear strategic recommendations
• Strong analytical and critical thinking skills with a data-driven approach to strategy and decision-making
• Curiosity about business strategy, emerging technology trends (particularly AI), and how they intersect with marketing and brand strategy
• Experience managing multiple concurrent projects with tight timelines and competing priorities
• Bonus
  * if you have experience collaborating with performance marketing teams or working in highly technical/platform-driven client environments

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, and sick days
• Access to online services for families and new parents
• Summer Fridays (off at 3:00 PM local time every Friday)
• Diversity and Inclusion Board with 12 affinity groups
• Intern…