Paid Media Strategist

Paid Media Strategist

Always apply through our website:
. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.

As a Paid Media Strategist at POD Marketing, you’ll drive digital advertising strategies across PPC, Google Display, You Tube, and social media, delivering outstanding results for our clients. You’ll manage budgets and timelines to ensure campaigns run smoothly, while leveraging analytics and conversion tracking to optimize performance. You’ll collaborate with other product teams to create holistic, customized marketing solutions. You’ll also contribute to refining processes and product development, supporting our innovative approach and keeping us ahead of industry trends.

• Client portfolio management
• Client onboarding & builds
• Optimizations
• Reporting support

• Strategically plan, create, and oversee all facets of digital advertising campaigns, including PPC, Google Display, You Tube, and social media.
• Manage a diverse portfolio of clients, delivering a tailored experience to meet their unique needs and ensure satisfaction and strong, long-term relationships.
• Monitor and manage campaign finances diligently, ensuring adherence to budgets, forecasting monthly expenditures, and reconciling any financial discrepancies.
• Uphold strict adherence to campaign deadlines, ensuring precise and accurate execution of all tasks.
• Conduct detailed tracking, analysis, and reporting of website analytics using GA4 and other tools, as well as performance metrics for all paid advertising initiatives.
• Implement conversion tracking by setting up and placing the appropriate codes on clients’ websites.
• Work closely with cross-functional teams—including Marketing Science, Sales, Web Development, Social Media, Content, and SEO—to manage client accounts and implement tailored marketing strategies.
• Support process innovation to ensure campaigns run efficiently and effectively.
• Continuously stay informed on industry trends and best practices to maintain innovative and competitive marketing strategies.

Must haves:

• Legally able to work in Canada and located in Calgary, AB
• Bachelor’s degree in Business Administration, Marketing, or a related field
• 1+ years of experience in SEM (Search Engine Marketing), managing PPC campaigns on Google, demonstrating a strong grasp of paid search strategies
• 2+ years in customer service, hospitality, or client relationship management
• Experience with analytics and tracking tools such as GA4 and Google Tag Manager is an asset
• Strong knowledge of Meta advertising
• Analytical and data-driven mindset, with a good understanding of A/B testing and experience optimizing marketing strategies
• Ability to manage multiple projects concurrently, demonstrating strong project management and prioritization skills
• Strong organizational skills to maintain systematic campaign management
• Keen attention to detail, ensuring precision and accuracy in all aspects of work

• Basic understanding of SEO principles is beneficial for integrating SEM with organic search strategies
• Previous experience in an agency setting, demonstrating adaptability and client-focused experience
• Experience with Fluency

POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges.

Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work. This role sits within our Dental and Eye Care divisions (Smile Shop Dental Marketing and Marketing4

ECPs), working directly with practice owners to build and execute marketing strategies for their practices.

At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired…