Marketing Manager

Marketing Manager page is loaded## Marketing Manager locations:
Calgary, Canada time type:
Full time posted on:
Posted Todayjob requisition :
R012655
** AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals and minerals – safely, efficiently and more sustainably.
**** We’re the first software business in the world to have our sustainability targets validated by the SBTi, and we’ve been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We’ve also recently been named as one of the world’s most innovative companies.
**** If you’re a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at .****.
***
* Job Title:

** Regional Marketing Manager, Canada Market
*
* Reports to:

** Americas Regional Marketing Director
** Region & Area:
** Americas, Canada Market
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* Location:

** Calgary, Canada (Hybrid)
Overview The Market Marketing Manager plays a critical role in driving end-to-end marketing strategy and execution at the market level — from awareness and demand generation to customer engagement and retention. This role leads the planning and delivery of integrated campaigns that align with global strategies while meeting local market priorities.

You will act as the strategic connector between regional marketing, sales, and global marketing functions to build brand awareness, attract new customers, and deepen relationships with existing ones. You’ll manage a blend of digital, communications, and event-based programs to accelerate growth, strengthen customer advocacy, and deliver measurable business outcomes.

Key Responsibilities
· Marketing Strategy & Planning
· Develop and execute the local marketing strategy aligned with regional and global priorities, integrating awareness, demand generation, and customer engagement objectives.
· Analyze market trends, competitors, and customer insights to shape market-specific plans that drive pipeline growth and brand presence.
· Collaborate with global and regional marketing teams to localize campaigns, messaging, and content for relevance and impact.
· Demand Generation & New Logo Acquisition
· Build and execute integrated campaigns targeting new accounts and industries, using digital channels, content syndication, paid and organic media, email, and webinars.
· Develop and maintain segmented contact databases to ensure precise targeting and personalization.
· Partner with sales and lead development teams to ensure timely lead follow-up and campaign optimization to maximize ROI.
· Manage local SEO/SEM and website localization in collaboration with the global web team.
· Collaborate with partners and alliances to co-execute campaigns, leverage MDF, and expand reach into new accounts.
· Market Awareness & Communications
· Lead the execution of local brand awareness and communications programs in alignment with global brand, PR, and analyst relations strategies.
· Drive thought leadership initiatives and amplify global content at the local level to strengthen share of voice and perception in target industries.
· Develop and oversee local social media and influencer strategies, ensuring brand consistency and governance.
· Measure awareness performance (e.g., share of voice, reach, engagement) and optimize based on insights.
· Customer Engagement & Retention
· Design and implement customer engagement programs to drive upsell, cross-sell, and loyalty across key accounts.
· Lead personalized Account-Based Marketing (ABM) initiatives targeting C-level executives in strategic accounts.
· Develop and manage referral and advocacy programs to strengthen brand trust and customer influence.
· Establish and nurture customer user communities to encourage collaboration and knowledge-sharing.
· Manage strategic customer communications to ensure consistent messaging and reinforce AVEVA’s value proposition.
· Events & Local Activation
· Plan, organize, and promote events — including customer round tables, webinars, trade shows, and industry conferences — aligned to…