Email Copywriter & Lifecycle Marketer

The Email Copywriter & Lifecycle Marketer is responsible for turning our audience’s intent, questions, and motivations into high-converting email and SMS conversations that drive revenue, retention, and long-term trust. You will contribute to creating highly-targeted and segmented marketing campaigns, lifecycle emails, retention/reactivation programs, and loyalty building communications. This is an individual contributor role that reports to the Cofounder.

Backgrounds in direct-response copywriting, content marketing, growth marketing, or brand storytelling are all welcome. What matters most is your ability to move people to action through writing.

Please Note:

This position will be based fully in-office 5 days per week at Circuit Stream Office: 1011 1st Street SW, Calgary AB.

• Own the strategy and execution of all email and SMS messaging across the customer lifecycle - from first lead to loyal customer
• Write persuasive, high-converting email and SMS copy tailored to where each reader is in their buying journey
• Use testing, performance data, and customer insights to continuously improve engagement, replies, and conversions
• Deploy that messaging through automated journeys, campaigns, and CRM workflows
• Report regularly on email and CRM performance to senior leadership and cross-functional teams.
• Support the sales team with high-performing email and SMS templates and sequences.
• Drive retention and revenue through lifecycle marketing strategies, including reactivation and loyalty campaigns.
• Collaborate with cross-functional teams to run campaign emails tied to product launches and scheduled promotions.
• Use our CRM (Hub Spot) to bring your campaigns to life, turning segmentation, timing, and automation into more relevant and effective conversations.
• Work closely with our Sr. Media Buyer to support and convert a seven-figure sales pipeline through email and CRM tactics.
• Stay on top of trends in email marketing, CRM tools, and performance optimization techniques.

• 3-5+ years in email marketing, copywriting or lifecycle marketing.
• Working knowledge of Hub Spot (or similar CRM/email platform), including workflows, lists, and integrations and willingness to grow into a Hubspot expert!
• Strong direct response copywriting skills, with an ability to blend storytelling and strategy with the goal of getting the reader to take immediate action
• Experience with subject line optimization, A/B testing, and creating high converting CTAs
• Experience working closely with the sales team to support pipeline growth via qualified meetings, applications, conversions and other performance metrics.
• Ability to use performance data (opens, clicks, replies, conversions) to sharpen your messaging and improve what you write over time.

• Communicates effectively across multiple platforms
• Demonstrates cross-cultural agility when communicating with audiences from different locations, backgrounds or cultures
• Displays a strong customer focus
• Is results driven, and has a goal-oriented mindset
• Demonstrates perseverance and doesn't give up if encountering setbacks
• Solves problems effectively
• Sets and sticks to priorities and juggles multiple tasks simultaneously

• Compensation in line with skills and experience: this is an Individual Contributor/Intermediate level role with salary plus variable compensation plan based on revenue generation
• Benefits plan with Manulife (80% coverage for extended health and dental)
• The opportunity to work in a dynamic, fast-paced marketing team, with other creative and like-minded professionals
• Catered team lunches every Friday
• Access to private gym at the office
• Fun team-building activities and annual off-sites
• Access to training & development fund for courses or workshops.

• Curiosity:
  We believe in asking questions, listening to new ideas, and gathering feedback from our teammates and community, as their voices form the foundation of our work.
• Courage:
  To achieve great things requires accepting the risk of getting things wrong. We embrace this attitude and believe it’s a mindset necessary to succeed and innovate.
• Ownership:
  We…