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Full-Stack Marketer

Job in Calgary, Alberta, D3J, Canada
Listing for: Headversity
Full Time position
Listed on 2026-01-11
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing, Marketing Communications, Event Manager / Planner
Salary/Wage Range or Industry Benchmark: 30000 - 60000 CAD Yearly CAD 30000.00 60000.00 YEAR
Job Description & How to Apply Below

About Headversity

Headversity helps workplaces take a proactive, skills‑based approach to mental health. Our training platform equips HR, Talent, and Safety leaders with practical tools that strengthen resilience, reduce risk, and support healthier, more capable teams.

We are strengthening our go‑to‑market foundation and looking for a hands‑on marketing manager who is motivated by meaningful work and wants to help build how we reach and support the organizations we serve.

About the Role

We are hiring a Full‑Stack Marketer to build and run Headversity’s marketing programs across campaigns, events, and sales enablement.

This is a hands‑on role for someone who can execute across core marketing programs, own day‑to‑day delivery, and bring consistency to how marketing supports pipeline creation and deal progression. You will work closely with Sales, Product, and Customer Success and play a key role in refining how we communicate value to HR, Talent, and Safety leaders.

What You Will Do Drive demand and pipeline support
  • Plan and execute marketing campaigns that support pipeline creation with HR, Talent, and Safety leaders
  • Develop content and materials that support outbound, inbound, and follow‑up activity
  • Maintain core sales enablement materials including decks, one‑pagers, and case‑style proof points
  • Track performance across campaigns and channels and refine programs based on results
Build and run the events program
  • Own Headversity’s events strategy and execution, including conferences, webinars, and owned events
  • Plan and deliver webinars that support pipeline creation and engagement with HR, Talent, and Safety leaders
  • Manage sponsor ships, logistics, timelines, and coordination
  • Support pre‑event promotion and disciplined post‑event follow‑up in partnership with Sales
Strengthen marketing execution and operations
  • Own day‑to‑day marketing execution across the website, landing pages, forms, and email campaigns
  • Ensure leads are captured, routed, and followed up on consistently
  • Maintain clean data, basic reporting, and visibility into marketing performance
Collaborate across the organization
  • Work closely with Sales, Product, and Customer Success to keep messaging and materials aligned
  • Share insights from campaigns, events, and webinars to improve positioning and go‑to‑market execution
  • Support consistent communication of Headversity’s value and outcomes across teams
Required Superpowers
  • Experience executing across B2B marketing programs, including campaigns, events, webinars, content, website, and sales enablement
  • Strong ownership and follow‑through in hands‑on roles with a high degree of autonomy
  • Operational discipline across planning, execution, and reporting

This role sits at the center of Headversity’s next stage of growth. You will help build a marketing foundation that supports how organizations discover and engage with proactive mental health training, and strengthens how Headversity goes to market.

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