Producer, Marketing, Communications and Brand; English Services; On-Site

Position: Producer, Marketing, Communications and Brand (English Services) (On-Site)
*
* Position Title:

** Producer, Marketing, Communications and Brand (English Services) (On-Site)
** Status of Employment:
** Permanent
* * Position Language Requirement:
** English
* * Language

Skills:

** English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced)
** Work at CBC/Radio-Canada
** At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

** Unposting Date:**:59 PM###
** Your role
** CBC Calgary is looking for a Marketing, Communications and Brand Producer to lead the regional team in establishing strategic partnerships, community engagement initiatives and marketing campaigns. With a focus on the values of equity and inclusion, this role will be instrumental in increasing brand awareness and building lasting partnerships with new and diverse communities in Southern Alberta.

Reporting to the Senior Manager, Marketing, Communications and Brand, this position requires a strong communicator and strategic planner with experience producing high-impact public engagement, media relations and marketing campaigns. This includes research and analysis, strategic planning and execution, creative development,  event planning, communications counsel and issues management, budget oversight and results measurement.
You will play an important role in building collaborative relationships with CBC Calgary’s leadership team, including managers, editorial teams, external partners and audiences to produce leading-edge campaigns that build brand trust and loyalty. Your exceptional communications and interpersonal skills will be key to providing feedback and guidance both to internal and external project contributors including: editorial producers, marketing and communications team members, community partners, agencies and other vendors.  

As a critical thinker and brand advocate, you combine strategic analysis and communications acumen to help foster meaningful relationships and influence change. You are driven by translating objectives into strategies and you excel at managing projects throughout all phases of production — from audience and channel research to creative campaign development and execution to measurement. You have a deep understanding and experience, working with a range of stakeholders and audiences including: community leaders, influencers, government, media and the public.

** Function:
** Plans, conceives, organizes, and/or develops the production and realization of strategic marketing, communications and brand projects in southern Alberta. Work must conform to and respect CBC program and journalistic policies, standards and practices, and the ethics related to copyright and advertising standards – the producer is ultimately responsible for ensuring this occurs.  As such, you must be able to make quick and sound judgements in accordance with these guidelines, including recognizing when other counsel is needed.

** Key Tasks:
*** Develops and produces strategic partnerships, community engagement initiatives and marketing campaigns, including: assigning; researching; writing; owned, earned, paid and social media; graphics; creative briefs; and measurement.
* Conceives and develops ideas and concepts, reflecting the diversity in our communities in a manner that is inclusive and delivers meaningful results.
* Participates in preparing marketing, communications and brand objectives for the region.
* Determines positioning and format of all projects and campaigns to ensure alignment with CBC’s strategic priorities, brand standards and equity, inclusion and diversity goals.
* Plans, organizes, coordinates and implements marketing, communications and brand campaigns, including: target audience insights, consultations and outreach, brand alignment and positioning, messaging, strategic planning, creative development, tactical implementation and measurement.
* Collaborate with regional and national producers as part of a Community of Practice (COP) to advance meaningful community…