VP, Media Operations: Yield & Programmatic Ad Tech Leader

Cineplex Media appoints Anton Vassiliev as Vice President, Media Operations

Cineplex Media has appointed Anton Vassiliev as Vice President, Media Operations. Vassiliev will lead rate and yield strategy, ad delivery infrastructure and sales operations, while helping accelerate Cineplex Media’s programmatic and data‑enabled advertising capabilities.

Anton Vassiliev

Most recently, Anton held a senior leadership role at Bell Media on the Advanced Advertising Products team, where he led product development and go‑to‑market strategy across addressable television and digital audio. Prior, he served as Managing Director at Novus Media, overseeing investment initiatives and programmatic strategy. His career spans media owners, agencies, and ad‑tech, with deep experience in audience‑centric media strategy, advertising technology and yield optimization.