Marketing Automation Specialist

At United Way of Calgary and Area, we believe that united, we make the biggest difference. We’re strongest when we come together to improve local lives and communities—and when we come together as a team, we passionately propel our mission forward. We’re currently looking for a Marketing Automation Specialist to join our team.

Reporting to the Digital Marketing Manager, the Marketing Automation Specialist is a hands‑on marketing automation practitioner responsible for building, managing, and optimizing personalized, data‑driven communications for United Way’s core audiences. Leveraging Salesforce Marketing Cloud (SFMC), the Specialist translates digital marketing strategy into targeted, data‑driven communications that deliver measurable impact at scale.

This role will lead the optimization and execution of automated email and donor journeys within Salesforce Marketing Cloud. Operating at the intersection of digital marketing strategy and technical execution, this role combines audience insight, campaign leadership, and platform expertise to continuously improve engagement, conversion, and retention outcomes.

Working within the Marketing, Communications, and Content team and in close partnership with Digital Transformation, this role ensures marketing automation programs are strategically aligned, technically robust, compliant, and performance‑driven.

If you are passionate about your community, aspire to make an impact, thrive in a fast‑paced environment, and want to make a difference, then we’re looking for you!

What you will do
Own and evolve United Way’s email marketing roadmap and campaign calendar in alignment with fundraising and engagement priorities.
Develop and execute segmented email campaigns, including acquisition, lead nurturing, stewardship, workplace campaigns, and event communications.
Lead audience segmentation and lifecycle strategy to deliver relevant, personalized messaging across key audience groups.
Optimize send cadence, content structure, and lifecycle communications to improve engagement and conversion.
Monitor deliverability, list growth, and engagement trends to inform strategic adjustments.
Collaborate with Content and Campaign teams to ensure messaging aligns with audience insights and brand standards.
Design, build, test, and deploy automated journeys and triggered communications using Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Contact Builder).
Translate marketing objectives into scalable automation workflows and decision logic.
Implement advanced segmentation using SQL and data extensions.
Leverage dynamic content, personalization logic, and AMPscript to enhance message relevance and performance.
Maintain reusable journey templates and modular automation frameworks.
Identify opportunities where automation can improve efficiency and campaign results.

Platform Operations & Compliance
Manage day‑to‑day SFMC operations, including subscriber management, data hygiene, suppression lists, and preference centers.
Ensure compliance with CASL and CAN‑SPAM regulations.
Support deliverability best practices (SPF/DKIM/DMARC) in collaboration with IT.
Partner with Digital Transformation on integrations, data connectivity, and platform enhancements.
Stay current on Salesforce releases, AI‑enabled marketing tools, and evolving marketing automation best practices.

Performance & Optimization
Establish and track KPIs related to engagement, lifecycle progression, and automation‑driven campaign performance.
Conduct A/B testing across subject lines, content, cadence, and journey logic.
Build dashboards to track open rates, click‑through rates, conversion, deliverability, and audience growth.
Analyze campaign performance and provide actionable recommendations to improve engagement and lifecycle progression.
Present performance insights to marketing leadership and key stakeholders.

What you will bring
Experience
3–5 years of experience in digital marketing, with at least 2 years of hands‑on experience in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder)
Demonstrated experience building segmented email campaigns and automated journeys
Work…