Growth Marketing Manager

Responsibilities

Develop and execute performance-driven marketing campaigns optimized for customer acquisition, engagement and retention on major ad platforms such as Google, Meta, and Tik Tok.

Strategise, plan and generate creative ideas for new and viral content that resonates with our audience.

Create objective-driven short‑form video content on Tik Tok, Reels, Shorts, and other platforms.

Conduct A/B testing and optimisation to improve conversion rates, click‑through rates, and other key metrics.

Develop and maintain Word Press websites, ensuring they are user‑friendly and optimized for search engines.

Manage SEO and SEM campaigns, utilising Google Analytics and other analytics tools.

Design graphics and images for use in marketing campaigns, including social media, email, and website graphics.

Set up and maintain analytics and tracking systems, including GTM, Pixels, GA4, conversion trackers, heatmaps and SEMrush.

Report on key metrics and analyse the effectiveness of campaigns, identifying areas for improvement and optimisation.

Qualifications

Minimum of 3 years of experience in digital marketing, with proven results in driving growth and acquisition.

Strong understanding of digital marketing channels and platforms, including social media, email, search engines and advertising networks.

Experience in creating high‑quality, objective‑driven content that resonates with target audiences.

Ability to think creatively and develop new, innovative ideas for marketing campaigns.

Experience with website development and maintenance, particularly in Word Press.

Proficiency in SEO, SEM and best practices including keyword research, on‑page optimization and backlinking strategies.

Proficiency in graphic design software such as Photoshop, Illustrator or Canva.

Experience with video editor tools on Tik Tok, IG Reels, Capcut.

Experience with analytics tools such as Google Analytics, GA4, heatmap, SEMrush and other analytics tools.

Strong analytical skills, with the ability to analyse data and make data‑driven decisions.

Excellent communication skills, with the ability to work collaboratively with cross‑functional teams.

Strong project management skills to manage multiple projects simultaneously and meet deadlines.

Location:

Woodlands Spectrum.

Application for Singaporean only.

If you meet the above qualifications and are excited about the opportunity to drive growth for our business, we encourage you to apply for this position. Send your Resume and CV to   .

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