Digital Marketing Specialist
Job in
Calgary, Alberta, T3S, Canada
Listing for:
Mainstreet
Full Time
position
Listed on 2026-02-27
Job specializations:
-
IT/Tech
SEO, Digital Marketing, Social Media Marketing, Web Developer
Job Description & How to Apply Below
Digital Marketing Specialist | Performance, SEO and Analytics for Rental Housing
About the Company
Mainstreet Equity Corp (TSX: MEQ) is a publicly traded mid market multifamily real estate company with more than 18,700 rental units across Western Canada. From our Calgary head office, our marketing team supports close to 500 properties with digital campaigns, listings and strategy. We are hands on, fast moving and focused on turning online interest into tours, applications and long term residents.
About the Role
We are seeking a proactive and organised Digital Marketing Specialist who can own the performance side of our digital marketing and go deep on SEO, tracking and optimisation.
In this role, you will plan and optimise campaigns, strengthen our organic and local search presence, manage our properties’ visibility across the website and listing platforms and make sure tracking is accurate so we can clearly see what is working and what is not. You will be trusted to manage your workload while working closely with the rest of the marketing and leasing teams, spotting issues before they become problems and bringing forward ideas to improve how we generate rental enquiries and support leasing.
You already use AI powered tools in your day to day work for research, content drafts, testing ideas and summarising data, and you are comfortable using them to work smarter while still owning the final output.
If you enjoy a mix of hands on campaigns, SEO and content optimisation, deep work in tools and dashboards and real world impact on vacancy and leasing, this role is for you.
What You Will Do
Manage paid listings and featured placements on major rental platforms, ensuring strong visibility for priority buildings.Plan, build and optimise digital campaigns that drive rental enquiries across search, social and key rental listing channels.Take ownership of SEO and local search by optimising property descriptions, city pages, home page content, blogs and local business listings and by identifying opportunities to improve organic visibility for target neighbourhoods and building types.Conduct ongoing keyword research and search intent analysis to inform campaigns, landing pages and on site content.Create and update property pages on the corporate website, ensuring pricing, promotions, content and media are current and optimised for both search and conversions.Support website improvements and redesign projects by managing content migration, quality assurance checks and day to day CMS updates, with a focus on usability, SEO and enquiry flow.Implement and maintain tracking for campaigns and enquiry sources using GA4, SEMrush, Google Tag Manager, Looker Studio and other web tools, with clear and consistent UTM structures.Audit tracking and routing regularly to ensure forms, calls, emails and enquiries are being captured, attributed correctly and reported consistently at the building and city level.Produce recurring marketing performance reports for buildings, cities and the overall portfolio, showing enquiry volumes, conversion metrics, trends, issues and clear recommendations such as where to adjust budget, which listings need work and which markets require new tests.Use AI powered tools to speed up research, generate first draft copy or variations for campaigns and listings and summarise performance insights, while applying your own judgement before anything goes live.Collaborate with leasing and operations teams to align campaigns and listing efforts with vacancy priorities, renovations and market needs.Coordinate property media, including photos and virtual staging or video where applicable, and ensure assets are uploaded, tagged and used effectively in campaigns and listings.What You Bring
Three to five years of hands on digital marketing experience, ideally in an in house role with both campaign and website or listings responsibility.A proven track record running digital campaigns that generate rental enquiries and conversions such as calls, forms and emails, not only impressions or clicks.Proven experience planning, launching and optimising campaigns in Google Ads and the Meta Ads suite is a strong asset.Stro…
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