Senior Digital Marketing Coordinator

Senior Digital Marketing Coordinator
We’re looking for an onsite Senior Digital Marketing Coordinator in the education and training industry.

Our client is a well-established private education organization undergoing an exciting modernization of its marketing function. After years of relying on multiple outside vendors and a fractional marketing director working remotely overseas, the organization is now bringing marketing execution back in-house. This newly created role will be central to stabilizing the department, improving day-to-day responsiveness, and building a more agile, data-driven, and content?rich

marketing engine.

The successful candidate will be a hands-on, execution-focused digital marketer who enjoys variety, fast-paced environments, and full ownership of tactical delivery. This is an excellent opportunity for someone who wants to make a meaningful impact, shape marketing operations, and work closely with senior leadership.

Senior Digital Marketing Coordinator Responsibilities:

Execute and optimize Google Ads campaigns (budget $1.2M–$1.3M/year), ensuring strong ROI and continuous improvement

Reduce overreliance on Google Ads by building diversified acquisition channels

Manage social media strategy and daily execution across Tik Tok, Instagram, Facebook, Linked In, Reddit, and Pinterest

Produce engaging short-and long-form video content, including interviewing students and capturing on-campus activities

Build strong organic communities to reduce paid media spend

Update and maintain website content in Word Press, including banners, landing pages, course updates, and bursary changes

Create and optimize landing pages for campaigns, events, and lead magnets

Manage CRM-related tasks as the organization transitions from Zoho to Salesforce, including workflows, email campaigns, and automation

Develop, write, and design ads, social content, emails, and blog posts

Repurpose existing large volumes of video assets into new social and marketing content

Use analytics, dashboards, and AB testing to measure performance and guide decisions

Provide proactive recommendations to improve lead quality, reduce spend waste, and enhance inbound engagement

Operate independently to deliver day-to-day marketing execution without reliance on vendors

The successful candidate has:

3–7+ years of hands-on digital marketing experience

Post-secondary education in marketing, communications, digital media, or a related field

Strong expertise in Google Ads and Meta Ads

Demonstrated success in social media management and content creation

Experience with landing pages, basic SEO, Word Press updates, and analytics tools

Experience with Salesforce or CRM migrations is an asset

Familiarity with Hootsuite and Go High Level  is an advantage

Ability to film, edit, and produce basic marketing videos

A data-driven, analytical mindset with strong budget awareness

High autonomy, excellent organization, and the ability to thrive in fast-moving environments

Strong communication skills and the ability to collaborate with leadership while operating independently

Comfort being the primary in-house marketer (execution-focused)

Compensation and benefits:

The discussed salary range is $75,000 – $90,000
, depending on experience

Candidates with additional experience and higher compensation expectations may also be considered

Comprehensive benefits package

Opportunity to shape an emerging marketing department and influence long-term structure

Work onsite, Monday through Friday, with direct collaboration with the Marketing Director

Candidates must be legally authorized to work in Canada. Only candidates selected to move forward in the hiring process will be contacted.

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