Director of Product

Director of Product

Location: Remote
Reports to: CEO
Team: Product & Engineering

At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists - turning catalogs and brand assets into high-performing formats for every major platform.

Our mission is simple: help media companies unlock growth through high-volume, high-impact content.

We're looking for a Director of Product to own product direction and platform strategy at Blurb.

This is a hands-on leadership role. You'll be responsible for turning business needs and high-level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale.

The role is primarily product strategy and ownership. Hands-on design skills are a strong plus, but not a requirement.

• Own end-to-end product direction across Blurb's platform

• Translate business goals, deal requirements, and revenue priorities into product strategy

• Decide what to build now vs later, and clearly explain tradeoffs

• Ensure the product effectively supports the entire content and distribution lifecycle, from creation through monetization

• Design workflows and systems that scale efficiently across large and complex catalogs

• Partner closely with engineering to define scope, sequencing, and system constraints

• Anticipate reliability, scale, and operational failure points early

• Take vague or high-level ideas and turn them into clear, testable product direction

• Use lightweight artifacts — flows, examples, prototypes — to align stakeholders

• Be comfortable creating quick prototypes (e.g. Figma, low-fidelity mocks, or vibe-coded demos) to demonstrate how things should work

• Work closely with Product Designers (where applicable) to:

  • Frame problems clearly

  • Set quality bars

  • Give actionable feedback

• Collaborate deeply with engineering on:

  • Scope and sequencing

  • Tradeoffs between speed, quality, and scale

• Partner with the Design Department focused on template and motion design to:

  • Ensure product and design systems stay aligned through the video generation pipeline

  • Collaborate day-to-day to troubleshoot, refine, and evolve how product and design systems work together

• Act as a product voice in client-facing conversations

• Explain product capabilities, constraints, and tradeoffs to non-technical stakeholders

• Help align expectations with what the platform can realistically support

• Balance transparency with protecting the team from over commitment

• Run or contribute to product rituals (e.g. demos, reviews, roadmap discussions)

• Keep the team aligned on priorities and decisions

• Reduce rework by clarifying direction early

• At least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomes

• Demonstrated ability to define and drive end-to-end product strategy, not just manage execution

• Strong product taste — a clear sense for what makes a product intuitive, cohesive, and high quality

• Systems and platform thinking; you see how parts connect and scale

• Comfort operating with ambiguity and incomplete information

• Excellent collaboration skills with engineering, design, and leadership

• Clear, confident communication of product intent to both internal and external audiences

• Experience thriving in early-stage or high-ownership environments

• Hands-on product design experience (Figma, flows, prototyping)

• Founder or early leadership team background

• Experience with media, content platforms, or creator ecosystems