Social Media Content Creator

Royalty Committee – Social Media Content Creator - Volunteer Why the Stampede?

For over 100 years the Calgary Stampede has been the heart and soul of our city. It is both where and how we come together to celebrate our unique brand of western hospitality and community spirit. The Stampede is a not-for-profit, volunteer-supported organization with 35 volunteer committees and 3,000 volunteers. Their time, passion, energy and leadership have made the Stampede one of the most respected volunteer organizations in the world.

With the contributions of our volunteers, we will deliver exceptional experiences that entertain, educate and engage visitors. Our vision is to create a world-class, year-round gathering place for the community.

The Royalty Committee selects and trains a year-round ambassador to serve as the Stampede Princess who promotes and represents the Stampede’s western heritage and values by attending and participating in events and delivering exceptional western experiences to engage our community in connecting with our brand.

The Calgary Stampede Princess subcommittee is seeking two hands‑on digital content creators to volunteer on the Social Media Subcommittee. This role is ideal for creators who enjoy being on the ground, capturing moments in real time, creating and posting content quickly, and coaching others how to do the same while being brand ambassadors. This volunteer position will work closely with the Stampede Princess throughout the year to coach, support, and create alongside her as she shares her story and represents the Calgary Stampede across social platforms.

• Attend events to capture high‑quality video, photography, and behind‑the‑scenes content in real time
• Edit and publish content efficiently, often on the same day, to support timely storytelling
• Coach, mentor and collaborate with the Stampede Princess in developing strong, independent content creation skills, including filming, editing, caption writing, posting, and audience engagement
• Create content with and alongside the Stampede Princess at events throughout the year, including during the Calgary Stampede
• Support weekly content production through hands‑on editing, posting, and community management, in collaboration with the subcommittee
• Capture short‑form video and photo content optimized for platforms such as Instagram and Tik Tok
• Stay current on social media trends, formats, and best practices to drive reach, engagement, and storytelling
• Collaborate with the subcommittee to evolve goals, workflows, and content standards year over year
• Ensure all content is brand‑aligned, accurate, engaging, and reflective of Stampede values

• Strong interpersonal and relationship‑building skills
• Excellent verbal and written communication skills
• Creative, outgoing, and able to think innovatively
• Exceptional organizational skills with strong time‑management abilities
• Flexible, adaptable, and comfortable working in a fast‑paced, dynamic environment
• Active content creator with demonstrated experience producing short‑form social media content (video and photography)
• Proficient in filming, editing, and publishing content using mobile devices
• Demonstrates sound judgment, professionalism, and discretion
• Embodies the values, spirit, and hospitality of the Calgary Stampede

• Attend bi‑monthly, in‑person committee and/or subcommittee meetings
• Accompany the Stampede Princess to approximately 8–12 events annually outside of the Calgary Stampede 10‑day event
• Commit to full participation during the Calgary Stampede 10‑day event, including:
  • Two full days of dedicated availability
  • Traveling with the Stampede Princess to 10–15 events per day to capture content in real time

To apply, please submit a resume outlining your qualifications and experience, along with examples of previously created content that demonstrate your social media skills.

All interested applicants must be 18 and over to apply.