Go to Market Lead

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Go to Market Lead

This opportunity works with the internal marketing portfolio leads to drive aligned strategies and strives to make:

• customers choose Bayer as their preferred provider for their operation;
• enable customer facing teams to run their local business for the benefit of customers and Bayer; and
• provide leadership and coaching within Customer Enablement Marketing Community to support collaborative, cohesive and well-supported customer obsessed teams.

Bayer is committed to a flexible hybrid working environment. This is a permanent position based out of Calgary, Alberta or Guelph, Ontario.

What you will do:

• Provide leadership and coaching focused on the Customer Enablement Marketing (CEM) community to support collaborative, cohesive and well‑supported customer‑obsessed GTM teams.
• Provide enterprise-wide oversight and coaching of GTM strategy development by the Marketing Portfolio Lead Business Owners, working in collaboration with key cross‑functional stakeholders.
  • Deliver plans that drive topline growth and profitability.
  • Focus on product positioning, pricing, channel mix and launch timing
• Optimize product mix, volume and marketing investment focused on maximizing margin, ROI and inventory flow across seasons and regions.
• Steward core sales and marketing systems and tools
• Represent CEM to commercial teams focused on embedding customer‑centric capabilities and ensuring squads leverage CEM resources effectively during execution.
• Translate market and customer insights into activation focused on segment‑level targeting, offer design and prioritization to improve conversion and retention.
• Collaborate on demand and supply planning focused on aligning marketing activity with inventory availability and field capacity to minimize stockouts and maximize sell‑through.
• Own GTM performance measurement focused on KPIs, dashboards and post-launch reviews that inform resource reallocation and continuous improvement.
• Lead cross‑functional governance and escalation focused on resolving trade‑offs between commercial objectives, supply constraints and regulatory/compliance requirements.
• Partner and collaborate with key stakeholders across Sales, Finance, Rebate Fulfillment, and Legal.

Who you are:

• MBA/B.A / B.S in Business, Marketing or Agriculture or related discipline (advanced degree an asset)
• 10/+ years of industry experience combined with solid technical knowledge of Bayer Crop Science and competitor products
• Sound understanding of business principles, financial systems and effective leadership
• Strong interpersonal skills and communication ability to build respect and trust
• Strong problem‑solving skills, with an ability to overcome objections or resistance and identify mutually agreeable solutions to complex and ambiguous problems.
• Ability to make decisions with limited information while balancing the needs and priorities of various stakeholders
• Extensive computer skills to effectively use MS Office software package, and other software (SAP, CRM, etc.)
• Ability to work effectively in cross‑functional teams while supporting multiple priorities and deadlines
• Commitment to co‑creation, collaboration and teamwork

What we offer:

• Competitive compensation and rewards package
• Collaborative, diverse and inclusive culture
• Career development and global opportunities
• Work‑life flexibility programs such as flex hours, employee discounts, volunteer days, wellness, and other employee offerings

Bayer is committed to fostering, cultivating and preserving a culture of Inclusion and Diversity. We embrace and encourage our employees’ differences and believe that our people are our…