Marketing Automation

We are seeking a skilled and detail-oriented
Email Marketing Specialist
to join our marketing team. The ideal candidate will bring at least 2 years of hands-on experience in email marketing and a strong background in working with CRM and automation platforms. You will be responsible for creating, managing, and optimizing email campaigns that drive engagement, conversions, and retention

• Plan, build, and execute email marketing campaigns across multiple platforms.
• Develop audience segmentation strategies and create dynamic content tailored to different customer journeys.
• Collaborate with content, design, and CRM teams to ensure alignment with brand messaging and goals.
• Write, test, and optimize subject lines, CTAs, and email copy to maximize engagement.
• Monitor campaign performance, analyze results, and generate actionable insights.
• Maintain and improve email deliverability, list health, and compliance with GDPR/anti-spam regulations.
• Implement AI tools to improve personalization, A/B testing, and campaign performance.
• Work with  for project management and campaign tracking.
• Utilize HTML/CSS to customize and troubleshoot email templates when necessary.
• Integrate campaigns with CRM platforms to support lead nurturing and client engagement.

• Minimum2 years of experience
  in email marketing.
• Strong knowledge of
  HTML/CSS
  for email template editing and troubleshooting.
• Hands-on experience with
  email marketing platforms
  (e.g., Solitics, Klaviyo,Optimove, Salesforce,Active Campaign, or similar).
• Experience with
  audience segmentation
  and customer journey mapping.
• Familiarity with
  AI tools
  for marketing automation, optimization, and personalization.
• Practical experience usingfor campaign management and workflow tracking.
• Strong background with
  CRM platforms
  (Hub Spot, Salesforce, Zoho, etc.).
• Analytical mindset with the ability to interpret data and optimize campaigns.
• Excellent communication and collaboration skills.