Manager, Omnichannel and Social Commerce

Manager, Omnichannel and Social Commerce

Function:
Digital

Location:

CA, US

Work Arrangement:
Hybrid

Position Title: Manager, Omnichannel and Social Commerce

Department :
Digital

Location
:
Calabasas, CA (Hybrid – 3 Days Onsite)

Reports to
:
Director, Omni-Channel eCommerce

Scope / Brands
: US

Together,
WE enable individuals to look, feel, and be their true selves.

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.

We are seeking a creative, strategic, and results-oriented Manager, Omnichannel and Social Commerce to play a pivotal role in driving the growth of our Tik Tok Shop business and supporting emerging social-selling platforms. As the channel owner for social commerce, this role will focus primarily on Tik Tok Shop, overseeing the development of platform strategy, creator/affiliate direction, and cross-functional alignment, while managing the day-to-day partnership with our Tik Tok Shop agency.

In addition, this position will support broader omnichannel ecommerce needs—including B2B  partners and  as needed—by providing strategic support, coordinating cross-functional deliverables, and ensuring consistency across digital touchpoints

This position requires a deep understanding of social-commerce ecosystems, creator-driven commerce, and omnichannel best practices, as well as strong analytical capabilities and the ability to collaborate effectively across internal teams and external partners.

• Lead the overall Tik Tok Shop growth strategy, including channel planning, product prioritization, promotional cadence, and performance optimization.
• Provide strategic oversight to the Tik Tok Shop agency, ensuring alignment on growth plans, creator pipeline, content direction, and storefront performance.
• Serve as the internal owner for Tik Tok Shop, aligning Marketing, Brand, Social, Creative, Operations, Sales, and DTC teams to support channel initiatives and ensure cohesive execution.
• Troubleshoot and resolve operational, system, or technical issues impacting channel performance in partnership with internal teams and the agency.
• Provide regular performance reporting to internal stakeholders and make strategic recommendations to improve channel performance.

Omnichannel Support (Including B2B  &  as Needed)

• Support broader omnichannel ecommerce efforts as needed, including assisting with B2B  partners (e.g., Sally Beauty, Cosmoprof, Salon Centric) or  initiatives.
• Collaborate with Sales, Marketing, Creative, Operations, and DTC teams to deliver assets, product information, and updates required for digital channel execution.
• Ensure consistency of brand storytelling, product presentation, and promotional alignment across digital touchpoints.
• Contribute to channel-level forecasting, demand planning, and performance analysis to support holistic omnichannel visibility.

• Bachelor’s degree in Marketing, Business Administration, or related field with 4+ years of experience in ecommerce, digital marketing, social commerce, influencer/affiliate marketing, or marketplace management;
  Or 6+ years of relevant experience.
• Tik Tok shop experience highly preferred
• Strong understanding and passion for social-commerce platforms, short-form content strategy, and creator/affiliate ecosystems.
• Experience managing external agency partners and cross-functional teams.
• Strong analytical skills with the ability to interpret data, surface insights, and make informed, strategic decisions.
• Excellent communication, relationship-building, and project management skills.
• Creative thinker with a passion for innovation and driving business growth.
• Beauty, personal care, or consumer…