Insomniac - Marketing Campaign Coordinator, YouTube

Insomniac - Marketing Campaign Specialist, You Tube

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WHO ARE YOU? Do you enjoy dance music? Do you excel at marketing specifically in the You Tube space? We are looking for a highly motivated self-starter who embodies a passion for dance culture and a love of marketing.

THE ROLE Insomniac is looking for an enthusiastic and experienced Marketing Specialist to oversee the operations and growth strategy of You Tube. The Marketing Campaign Specialist, You Tube requires an experienced digital leader with exceptional organizational and project management skills. This position will report to the Director of Brand Strategy. This is not a remote position.

• Specialize in creating and executing marketing campaigns in coordination with Strategic Stakeholders, with a strong focus on You Tube as a primary content and promotional channel with leading cross-functional teams across digital advertising, social media, integrated technology, etc.
• Own the You Tube marketing strategy in coordination with Strategic Stakeholders: develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g. Shorts, Community tab, scheduling, etc.) to drive growth and engagement
• Work in tandem with third party agencies for operation, management, and execution of You Tube initiatives.
• Partner closely with event marketing leads to integrate You Tube-first campaigns with broader marketing initiatives.
• Lead internal & external meetings clearly articulating campaign objectives and You Tube-specific strategies and opportunities.
• Analyze week-to-week performance data, including You Tube channel analytics, social media engagement, and paid media, adapting marketing plans based on insights and regularly communicating targets and metrics to internal and external partners.
• Stay on top of platform trends, content formats, algorithm updates, and You Tube best practices, ensuring campaigns are innovative, optimized, and aligned with current digital behavior.
• Recommend process improvement initiatives that optimize the overall marketing and You Tube content development workflow.
• Partner with in-house design and media teams to develop You Tube-optimized assets.
• Hire and manage independent video editors, animators, and You Tube specialists as needed to support initiatives.
• Lead the execution of on-site marketing efforts across media, social, and content capture — including planning for live streaming, real-time content, and post-event recaps.
• Ensure timely and accurate approvals for all marketing and You Tube/media assets.
• Support recruitment, training, and onboarding of team members, including those supporting video and You Tube operations.
• Train and provide support in onboarding team members, clients, vendors and partners when needed
• Other projects and responsibilities as assigned.

• 3+ years relevant experience in marketing and/or music, with demonstrated expertise in You Tube marketing, audience development, or content strategy.
• Deep understanding of the You Tube platform, content formats (Shorts, Lives, long-form), algorithm, and creator/influencer ecosystem.
• Exceptionally high attention to detail while working in a fast-paced environment.
• Passion for and knowledge of electronic music, artists, genres, culture, and Insomniac brands.
• Strong communicator who is comfortable leading strategy and presenting You Tube insights and campaign results.
• Proven ability to lead and execute complex, high-volume marketing campaigns, particularly You Tube-centric campaigns.
• Strong copywriting skills with the ability to write compelling You Tube titles, descriptions, and calls-to-action in brand voice.
• Experience managing multiple timelines, adapting quickly, and collaborating across departments.
• Bonus:
  Experience with You Tube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms like Adobe Premiere or Final Cut.
• Willingness to execute or oversee off-hours publishing and monitoring of You Tube content when needed.