Senior Manager, Social Media

Senior Manager, Social Media

Ama Waterways River Cruises is looking for a Senior Manager, Social Media who will lead the global social media strategy to elevate brand storytelling, drive engagement, and foster community across all platforms.

Base pay range: $/yr - $/yr. (Actual pay based on skills and experience.)

• Department: Marketing
• Reports To: Chief Marketing Officer
• Work Arrangement: On-Site
• Seniority Level: Mid-Senior level
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industries: Travel Arrangements

• Social Media Strategy & Leadership
  • Develop and execute a comprehensive social media strategy aligned with brand positioning, campaign goals, and guest engagement objectives.
  • Lead platform-specific strategies for Instagram, Facebook, Linked In, Tik Tok, You Tube, Pinterest and emerging channels.
  • Define and evolve the brand voice and visual identity across social platforms.
  • Partner with Brand and Creative teams to ensure storytelling consistency and high-quality content production.
• Content Planning & Community Engagement
  • Oversee editorial calendar planning, including campaign launches, seasonal promotions, and real‑time engagement.
  • Lead community management strategy, ensuring timely, empathetic, and brand‑aligned responses across platforms.
  • Identify and activate user‑generated content (UGC) and brand advocates to amplify reach and authenticity.
  • Collaborate with Guest Services and onboard teams to surface real‑time moments and guest stories.
• Influencer & Partnership Strategy
  • Build and manage influencer and creator partnerships to drive awareness and engagement.
  • Negotiate contracts, oversee content deliverables, and measure ROI of influencer campaigns.
  • Partner with PR and Sales to align influencer efforts with media outreach and trade initiatives.
• Performance Measurement & Optimization
  • Define KPIs including engagement rate, follower growth, reach, sentiment, and conversion metrics.
  • Lead monthly and quarterly reporting, providing insights to leadership and cross‑functional teams.
  • Use analytics tools (Sprout Social, Meta Business Suite, Google Analytics) to optimize content and audience targeting.
• Team Development & Cross‑Functional Collaboration
  • Manage and mentor social media team members, including coordinators and agency partners.
  • Lead cross‑functional workshops to educate internal teams on social media best practices and trends.
  • Collaborate with Paid Media to ensure organic‑paid synergy and maximize campaign performance.
• Innovation & Trendspotting
  • Stay ahead of platform updates, algorithm changes, and emerging content formats.
  • Pilot new tools and approaches (AI‑generated content, social commerce, live streaming).
  • Act as the internal champion for social media innovation and audience‑first storytelling.
• Supervisory Responsibilities
  • This role will supervise one or more direct reports and/or agency partners.

• Bachelor's Degree in marketing, communications, journalism, or related field;
  Master’s degree a plus.
• 5‑7 years of experience in social media strategy and execution, preferably in travel, hospitality, or luxury lifestyle.
• Proven success in leading social campaigns that drive engagement and brand growth.
• Expertise in social media tools, analytics platforms, and content creation workflows.
• Strong leadership, communication, and project management skills.
• Passion for travel, storytelling, and community building.

• Diversity – Demonstrates knowledge of EEO policy;
  Shows respect and sensitivity for cultural differences;
  Educates others on the value of diversity;
  Promotes a harassment‑free environment;
  Builds a diverse workforce.
• Ethics – Treats people with respect;
  Keeps commitments;
  Inspires the trust of others;
  Works with integrity;
  Upholds organizational values.
• Adaptability – Adapt to changes in the work environment;
  Manage competing demands;
  Adjust approach or method to best fit the situation;
  Deal with frequent change.
• Analytical – Synthesize complex information;
  Collect and research data;
  Use intuition and experience;
  Design workflows and procedures.
• Attendance/Punctuality – Be consistently at work and on time;
  Ensure work responsibilities are covered when…