Marketing and Sales Integration Manager

SUMMARY: The Marketing and Sales Integration Manager serves as a key connector between the Sales and Marketing teams, ensuring seamless coordination and execution of advisor-facing and consortia marketing initiatives. This role is responsible for translating sales strategies into actionable marketing deliverables, managing the intake and execution of requests, and maintaining strong relationships with internal stakeholders and external partners. The ideal candidate is highly organized, proactive, and skilled at navigating cross-functional environments to drive alignment and results.

• Serves as the primary liaison between Sales and Marketing for consortia and advisor-facing marketing initiatives, ensuring strategic alignment and timely execution.
• Maintains regular touchpoints with Sales Coordinators and National Account Directors, and other stakeholders.
• Collects and refines specifications for marketing deliverables including ads, publications, digital assets, and direct mailer campaigns.
• Ensures marketing requests are submitted with sufficient lead time and complete information to support marketing production and delivery.
• Supports the development of campaign themes and messaging, targeting strategies that resonate with travel advisor audiences and specific travel consortiums.
• Integrates Sales-driven initiatives into the broader marketing calendar, ensuring visibility and coordination of all marketing efforts.
• Tracks progress of marketing deliverables, proactively communicating updates, timelines, and potential roadblocks to Sales and Marketing stakeholders.
• Builds and maintains strong relationships with external consortia partners, ensuring alignment on campaign goals, timelines, and brand standards.
• Provides feedback and performance insights to optimize future marketing efforts and improve engagement.
• Assists with reporting and documentation to measure campaign effectiveness and inform strategic marketing planning.
• Performs other related duties as assigned by management.

• No supervisory responsibilities

• Bachelor's Degree (BA) from four-year college or university, and four to five years of related experience and/or training, or equivalent combination of education and experience.
• Computer skills required:
  Contact Management Systems;
  Inventory Software;
  Microsoft Office Suite;
  Project Management Software;
  Database Software;
  Internet Software;
  Spreadsheet Software;
  Word Processing Software;
  Electronic Mail Software;
  Presentation Software

• Diversity - Shows respect and sensitivity for cultural differences;
  Promotes a harassment-free environment.
• Ethics - Treats people with respect;
  Keeps commitments;
  Inspires the trust of others;
  Works with integrity and ethically;
  Upholds organizational values.
• Adaptability - Adapts to changes in the work environment;
  Manages competing demands;
  Changes approach or method to best fit the situation;
  Able to deal with frequent change, delays, or unexpected events.
• Analytical - Synthesizes complex or diverse information;
  Collects and researches data;
  Uses intuition and experience to complement data;
  Designs work flows and procedures.
• Attendance/Punctuality - Is consistently at work and on time;
  Ensures work responsibilities are covered when absent;
  Arrives at meetings and appointments on time.
• Business Acumen - Understands business implications of decisions;
  Displays orientation to profitability;
  Demonstrates knowledge of market and competition;
  Aligns work with strategic goals.
• Change Management - Develops workable implementation plans;
  Communicates changes effectively;
  Builds commitment and overcomes resistance;
  Prepares and supports those affected by change;
  Monitors transition and evaluates results.
• Cost Consciousness - Works within approved budget;
  Develops and implements cost saving measures;
  Contributes to profits and revenue;
  Conserves organizational resources.
• Customer Service - Manages difficult or emotional customer situations;
  Responds promptly to customer needs;
  Solicits customer feedback to improve service;
  Responds to requests for service and assistance;
  Meets commitments.
• Dependability - Follows instructions, responds to management direction;
  Takes responsibility for own actions;
  Keeps commitments;
  Commits to long hours of work when necessary to reach goals;
  Completes tasks on time or notifies appropriate person with an alternate plan.
• Design - Generates creative solutions;
  Translates concepts and information into images;
  Uses feedback to modify designs;
  Applies design principles;
  Demonstrates attention to detail.
• Initiative - Volunteers readily;
  Undertakes self-development activities;
  Seeks increased responsibilities;
  Takes independent actions and calculated risks;
  Looks for and takes advantage of opportunities;
  Asks for and offers help when needed.
• Innovation - Displays original thinking and creativity;
  Meets challenges with resourcefulness;
  Generates suggestions for improving work;
  Develops innovative…