Insomniac - Digital Advertiser, Paid Social

Insomniac - Digital Advertiser, Paid Social

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Do you thrive off dance music & live music events? Do you have experience in digital advertising & enthusiasm for the ever-changing digital landscape? Then you’re in luck! We are looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising. Is this you? Read on…

Do you thrive off dance music & live music events? Do you have experience in digital advertising & enthusiasm for the ever-changing digital landscape? Then you’re in luck! We are looking for a highly motivated self-starter who embodies a passion for both dance music culture and a strong background in digital advertising. Is this you? Read on…

Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next generation special effects, our events captivate the senses and inspire a unique level of fan interaction. The quality of the Headliner experience is our top priority.
Insomniac produces 10,000 concerts, club nights and festivals for seven million attendees annually across the globe. Since its inception, Insomniac's events have taken place in 13 countries across five continents. The company's premiere annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days. The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993.

The Digital Advertiser, Paid Social will support all facets of the marketing & digital advertising process for Festivals and/or Concerts, focusing on digital media planning & buying strategy and analytics for paid social, video, display, and search. This position will be responsible for utilizing previous experience to assist in the development of effective awareness, traffic, and conversion driving plans and providing in-depth analysis throughout and post-campaign, with a heavy focus on paid social media tactics & implementation.

In addition, the Digital Advertiser role will be expected to lead the entire asset request and management process through the entirety of the campaign, including recommendations for what features ads should entail (i.e., Call to Action), trafficking creative, sending tags to publishers, and analyzing performance daily. This position reports to the Director, Digital Advertising & Lead Digital Advertiser. This is not a remote position.

• Develop and execute digital advertising strategies and campaigns across Paid Social (Meta, Tik Tok, Snapchat, Twitter, Reddit), Google (Display, Search, You Tube), etc. to achieve organizational objectives, including driving awareness, demand generation, engagement, and ticket sales.
• Provide direction on tactical approach during the planning process and work closely with key members of the marketing and executive teams to align on budget optimization, campaign objectives, channel capabilities, audience strategy, creative requirements, site tagging for measurement, and new opportunities.
• Gather brief materials and prepare effective media plans across the Insomniac Festival and/or Concert business units, ensuring media mix and budget allocations are delivered against marketing goals.
• Coordinate the entire digital ad campaign process, including building audiences, creating media plans, building campaigns, creating tags, and updating and copy when needed.
• Lead meetings with key stakeholders to deliver media campaign updates regularly and present strategic recommendations and optimizations based on campaign performance.
• Partner closely with project management, marketing, social media teams and marketing/media vendors to ideate, request, and deliver necessary marketing assets.
• Provide campaign performance reporting, including aggregating…