Media Buyer, Meta

True Classic is hiring a Media Buyer (Meta) to lead profitable global scaling across our Meta advertising account. In this role you will manage budgets, structure and optimize full-funnel campaigns, build a disciplined testing engine, and partner closely with Creative and Growth to drive incremental revenue while maintaining strict profitability targets.

All of True Classic's roles are global and omni-channel, leading designated areas of accountability across all product categories, countries, and different sales & marketing channels. This means you will have the opportunity to impact our operations worldwide, ensuring a cohesive strategy that aligns with our overall business objectives and drives success across various markets and platforms.

Own True Classic’s global Meta ad account across prospecting, retargeting, and retention

Scale spend responsibly while protecting contribution margin, MER, NC-ROAS, and POAS targets

Maintain a clean, scalable account structure that supports testing, learning, and stable performance

Monitor performance daily across the entire funnel and proactively diagnose volatility

Optimize across creative, audiences, placements, bids, budgets, and landing page alignment

Develop a clear point of view on funnel health and communicate insights simply and consistently

Own the Meta testing roadmap with structured hypotheses, test design, and actionable readouts

Continuously test new creative angles, formats, offers, hooks, audience strategies, and campaign types

Track creative performance, identify fatigue early, and drive iteration velocity

Turn learnings into repeatable best practices that compound over time

Ensure tracking health across Pixel, CAPI, UTMs, attribution settings, and platform hygiene

Use platform data, third-party tools, and site analytics to inform decisions beyond in-platform metrics

Improve systems, pacing, and performance stability month over month

Creative Team
:
Provide clear, performance-based briefs and feedback to drive winning concepts and variations

Growth Team
:
Align on funnel strategy, pacing, efficiency targets, and global scaling priorities

Growth Operations
:
Partner on tracking integrity, attribution setup, and reporting accuracy

Analytics
:
Leverage cohort trends, funnel metrics, and incrementality insights to improve decision‑making

Engineering
:
Support measurement improvements and signal quality across platforms and integrations

4+ years of hands‑on Meta buying experience for ecommerce or DTC brands (in‑house or agency)

Proven experience scaling budgets while maintaining profitability and efficiency targets

Strong understanding of full‑funnel strategy across acquisition, retargeting, and retention

Demonstrated ability to design structured tests and translate learnings into scalable growth

High comfort level working with performance data daily (dashboards, spreadsheets, cohort and funnel analysis)

Experience managing global spend across multiple geographies, currencies, and seasonal cycles

Familiarity with tools such as GA4, Shopify Analytics, Northbeam, Triple Whale, Looker, or similar platforms

Experience improving measurement infrastructure (Pixel + CAPI, attribution tradeoffs, incrementality testing)

Background in apparel, lifestyle, or subscription/repurchase‑driven brands

Strong creative instincts with a track record of improving performance through iteration and feedback

Hybrid

This role requires regular in-person collaboration with Growth and Creative teams to maintain speed, alignment, and iteration velocity. Flexibility is supported, with clear expectations around performance ownership and cross‑functional partnership.

Compensation

competitive salary + bonus

Time Off

Unlimited PTO and sick time

Company‑paid medical, dental, and vision insurance

100% employee premium coverage

65% dependent premium coverage

$75/month Wellness Stipend

Free Employee Assistance Program (EAP)

Work & Growth Support

$75/month Work…