Assistant Branch Manager

Assistant Branch Manager

At GSF Car Parts, our Assistant Branch Managers are passionate about supporting the branch team and assisting the Branch Manager with day‑to‑day duties. As Assistant Branch Manager, you will help lead the Sales Advisor team, boost branch sales, nurture customer relationships, and hit monthly sales targets.

• Daily sales, margin and profit performance - ensuring the team/branch is staffed to deliver budget daily.
• Measure and manage Sales Advisors against their KPI’s.
• Daily communication with the team, including briefs, performance updates and constructive feedback when customer standards aren’t met.
• Recognise excellence and use positive communication to engage the team.
• Engage the team to believe in achieving branch goals and challenge any disruptive behaviour.
• Ensure the team delivers excellent customer service and continuously keeps the Branch Manager up to date.
• Deliver a solution when customer service requirements are not met.
• Instil a solution‑based customer service mentality.

45 (average) hours Monday to Friday, including alternate Saturday working.

The ideal Assistant Branch Manager will have experience working in a strong, sales‑driven, target‑based environment and delivering excellent customer service.

• Display qualities to manage and motivate a diverse team.
• Be driven to achieve.
• Able to set high standards of work and appearance.
• Be focused on delivering excellent customer service.
• Confident and capable of leading by example.
• Good interpersonal and leadership skills.
• Ideally have experience of P&L Management and commercial management exposure.
• Previous use of MAM or Allicat is desirable.
• Automotive knowledge would be helpful, but isn’t essential.

• Opportunity to earn a performance‑based bonus as part of this role.
• 20 days annual leave (including bank holidays) plus the opportunity to earn up to 5 more with time‑served.
• Free flu vaccine.
• Health and wellbeing tools.
• Free support from pension experts.
• Life assurance scheme.
• Discounts from hundreds of household names including Asda, Nike & John Lewis.
• A suite of financial wellbeing products including advances and savings schemes.
• Paid time off to volunteer.
• Training qualifications and career progression opportunities.

GSF Car Parts is one of the UK’s leading automotive parts distributors, supplying thousands of independent garages throughout the UK and Ireland with parts, tools, garage equipment and specialist training. The group has over 175 branches nationwide and a turnover exceeding £475 million. Built on the heritage and success of a dozen local brand identities acquired over several years, we have traded as one brand since November 2021.

Our branch network is bolstered by centralised support and expertise from specialist departments in key areas such as procurement, supply chain, marketing and national accounts. The business also benefits from integrated IT systems, including our industry‑leading catalogue system, Allicat, and access to the Group’s national garage programme, Servicesure.