Regional and Strategy Manager

Join Our Team as a Regional Growth and Strategy Manager!

At National Seating & Mobility (NSM), we provide complex rehabilitation seating, mobility, and positioning systems. With a dedicated network of professionals across Canada, we specialize in delivering personalized mobility solutions that enhance independence, safety, and comfort for our clients. Our mission is to empower individuals of all ages with mobility challenges, offering reassurance to families and caregivers while providing exceptional clinical support to therapists and healthcare professionals.

The Regional Growth and Strategy Manager is a hands‑on sales leader responsible for driving regional revenue and EBITDA growth through the performance management of a defined regional team of Mobility Specialists and direct personal sales contribution. This role has full accountability for sales execution within the region, including territory design, individual and team performance management, business development strategy, and achievement of regional sales targets.

This is a player‑coach role: the Regional Sales Manager must be an effective leader and mentor while also maintaining incremental sales results that contribute meaningfully to overall regional sales results. The incumbent will set expectations, monitor performance, coach for results, and take corrective action where required, while ensuring an exceptional client and referral‑source experience.

The Regional Growth and Strategy Manager oversees a professional sales team focused on serving the mobility and access needs of clients and referral sources. The role provides leadership, strategic direction, and operational alignment to ensure the region achieves its financial, sales, customer service, and operational objectives.

• Provide direct leadership and performance management to Mobility Specialists (sales representatives), who report directly into this role.
• Define, assign, and continuously optimize sales territories to ensure effective coverage, productivity, and growth.
• Establish, communicate, and hold accountability for individual and regional sales targets, including revenue, margin, and activity expectations.
• Co‑develop, review, approve, and actively manage individual Mobility Specialist sales plans, ensuring alignment with regional and national growth objectives.
• Track, analyze, and manage sales performance metrics at both the individual and team level; take corrective action where targets, both financial and customer service, are not being met.
• Collaborate with national and regional leadership to align on sales strategy, priorities, and market focus areas.
• Monitor market conditions, referral trends, and competitor activity to adjust regional strategies and maximize results.

• Lead the onboarding of new Mobility Specialists, ensuring effective knowledge transfer related to products, funding programs, referral development, and service standards.
• Actively coach, mentor, and develop Mobility Specialists through regular field engagement, direct support, ride‑alongs, performance reviews, and structured feedback.
• Identify performance gaps and conduct formal performance management, including development plans and corrective action as required.
• Serve as the primary escalation point and subject‑matter expert for complex sales scenarios, product solutions, funding processes, and clinical considerations.
• Support and/or lead clinical in‑services, lunch‑and‑learns, and facility presentations to promote complex rehab technology and new product lines.
• Lead regional participation in industry events, trade shows, and symposiums.

• Ensure an incremental revenue and EBITDA contribution associated with direct support as well as incremental sales, as required.
• Maintain relationships with accounts and referral sources, ensuring level of care and customer service standards are exceeded and continuous coverage provided along with revenue contribution.
• Demonstrate best‑in‑class sales execution,…