Sr Manager, Soft Goods Product

Define and own the long-term vision and roadmap for the soft goods category with an emphasis on footwear innovation.

Own category P&L accountability for footwear, apparel and accessories, ensuring revenue, margin and inventory targets are met.

Act as the in-house footwear SME, guiding product decisions, competitive positioning, and technical development.

Develop annual and multi-year line plans in collaboration with product, sales, and marketing leadership.

Lead pricing strategies, cost negotiations and business case developments for new products and initiatives.

Monitor category performance and sell-through to drive continuous improvement.

Monitor industry trends, consumer insights, and competitive landscape to identify opportunities for growth and differentiation.

Oversee product planning, forecasting, costing, and lifecycle management across footwear, apparel, and accessories.

Partner with internal teams and external design consultants to deliver products that achieve margin, quality, and delivery targets.

Create clear product briefs with clear performance criteria, pricing and GTM timelines

Manage line planning, SKU efficiency and seasonal assortments to optimize consumer choice and margin.

Champion consumer testing, field validation, and warranty feedback loops to drive product improvements.

Ensure compliance with product safety, labeling, and regulatory standards across global markets.

Lead, mentor, and develop team members, ensuring alignment with category goals and professional growth.

Create a collaborative, performance-driven culture with clear expectations, priorities, and accountability.

Partner with sales and marketing to ensure product positioning, packaging, and storytelling resonates with target consumers, drives commercial success of the product line, and aligns with the product roadmap.

Collaborate with operations on inventory forecasting, production planning, and supply chain optimization supporting annual growth and aligning with product lifecycles.

Provide global sales teams with product training, merchandising guidance, and go-to-market support.

Proven expertise in technical footwear development (materials, fit, construction, and performance testing).

Strong knowledge of apparel and soft goods lifecycle management, from concept to commercialization.

Excellent communication, presentation, and interpersonal skills, with the ability to influence across functions and levels.

Analytical mindset with proven ability to manage costing, margins, and forecasting.

Strategic mindset with the ability to translate vision into actionable plans.

Hands-on approach with a willingness to engage deeply in both strategic and tactical work.

Strong leadership presence with ability to inspire, coach, and guide a team.

Customer- and consumer-centric orientation.

Highly organized with ability to manage multiple priorities under tight timelines.

Passion for cycling, outdoor, or action sports industries strongly preferred.

Bachelor’s degree in Business, Product Development, Industrial Design, or related field; advanced degree a plus.

8+ years of progressive experience in product management or category leadership within footwear and/or soft goods.

Experience leading and developing teams in a cross-functional environment.

Office environment