Copywriter - CA

Copywriter (Entry–Mid Level, 1–5 Years Experience)

Location: Hybrid / Remote (North America) Preference for Austin, TX or Burnaby, Canada
Team: Marketplace Growth / Brand & Creative
Level: Individual Contributor

We’re looking for a commercially focused Copywriter to craft clear, persuasive messaging that drives action and builds long-term brand value at Ritchie Bros..

This role is for a writer who understands that words are a growth lever
—not just content. Your work should tie directly back to our messaging framework
, reinforce our marketplace flywheel
, and consistently tell a clear, credible story across every customer touchpoint.

You’ll help shape what we say, how we say it, and why it matters—from first impression through conversion and retention.

You should either:

• Have agency experience writing performance- and brand-driven copy,
  or

• Have in-house brand or growth experience producing copy tied to measurable business outcomes.

• Write and optimize copy across channels, including:

  • Paid media (search, social, display, native)

  • Email and lifecycle campaigns

  • Landing pages and conversion flows

  • Website and product marketing pages

  • Sales enablement materials and presentations

• Translate the core messaging framework into clear, consistent copy across all channels

• Reinforce our marketplace flywheel (trust → participation → liquidity → growth) through narrative, proof points, and calls to action

• Craft and evolve a cohesive story that scales across formats and funnel stages

• Write headlines, subheads, CTAs, and body copy that drive conversion without sacrificing clarity or credibility

• Produce multiple copy variants for testing, optimization, and personalization

• Partner closely with design, growth, product, and sales to ensure copy and creative work together as a system

• Apply SEO best practices to on-page copy (intent, structure, keyword integration)

• Leverage AI tools to accelerate ideation, drafting, and iteration (e.g., outline creation, variant generation, rewrites), while maintaining a high bar for judgment, tone, and accuracy

Experience

• 1–5 years of professional copywriting experience

• Agency and/or in-house brand or growth team experience required

• Portfolio demonstrating:

  • Conversion-focused copy (ads, landing pages, emails)

  • Strong headline writing and CTAs

  • Ability to simplify complex offerings into clear, compelling narratives

Messaging & Storytelling

• Strong ability to work within (and help evolve) a messaging framework

• Comfortable translating a single core story into multiple channels, formats, and funnel stages

• Ability to balance brand narrative with performance needs

• Understands how repetition, consistency, and proof build trust at scale

Commercial & Conversion Acumen

• Clear understanding of what drives conversion: clarity, relevance, trust, urgency, and friction reduction

• Comfortable writing copy intended to be tested, measured, and improved

• Ability to connect copy decisions back to business outcomes

SEO & Digital Fundamentals

• Working knowledge of SEO best practices:

  • Keyword intent and placement

  • On-page structure (H1–H3, meta titles/descriptions)

  • Writing for humans first, search engines second

• Experience collaborating with SEO, growth, or web teams is a plus

Working Style

• Clear, concise writer with strong editorial judgment

• Comfortable owning work end-to-end and iterating based on feedback and performance

• Able to manage multiple projects and deadlines simultaneously

• Comfortable leveraging AI tools for ideation and efficiency
  , while relying on human judgment for storytelling, persuasion, and accuracy

• Experience writing in B2B, marketplaces, or complex categories

• Familiarity with A/B testing copy (headlines, CTAs, page structure)

• Comfort working with performance data (CTR, CVR, bounce rate, conversion funnels)

• Experience contributing to or maintaining a brand voice and messaging system

At Ritchie Bros., copy isn’t filler—it’s structure
.

Your work will:

• Anchor teams to a shared messaging framework

• Reinforce the flywheel that powers our marketplace

• Turn complexity into clarity for customers

• Directly influence trust, conversion, and growth

You won’t just be writing words—you’ll be shaping how the story of our marketplace is told, scaled, and believed.