Digital Marketing Manager

Overview

Burton HQ, 180 Queen City Park Rd, Burlington, Vermont, United States of America

Job Description

Posted Tuesday, November 18, 2025 at 5:00 AM

At Burton, we are a purpose-led brand rooted in snowboarding and the outdoors. We fight for the future of our people, planet, and sport. We aim to maximize our positive social impact and minimize our negative environmental impact while delivering high-quality performance products.

As a global leader in snowboarding, we’re committed to diversity, equity, and inclusion for the long-term health of our company, sport, and community. Through these efforts, we aim to make snowboarding and the outdoors accessible to all.

The Breakdown:

The Digital Marketing Manager for the Anon brand is responsible for the growth of digital marketing channels, driving traffic, and increasing revenue for the Anon standalone Shopify website and related marketing channels. This is essentially a startup business within our company, making this a fast-moving, high-impact role that will need to be comfortable with ambiguity and embrace a “build it while we run it” attitude.

Under the guidance of the Digital Marketing Senior Director, this role owns key performance goals, including but not limited to; traffic and demand generation, as well as budget management, and strategies aligned with the department roadmap, marketing goals, and annual GTM plan.

In addition to growth and performance, this role focuses on agency management, cross-functional alignment, planning, and storytelling that support our Digital and Anon objectives while ensuring financial targets are met.

Reporting to the Digital Marketing Senior Director, this position collaborates with digital agencies, brand marketing, digital, retail, wholesale, and finance.

• Develop and execute the digital marketing strategies for Anon to drive traffic, demand, and revenue growth for the Anon Shopify business. This will be done in collaboration with your leadership team and the Anon category team.
• Own and manage key performance goals, budget allocation, and marketing initiatives in alignment with the Anon roadmap and GTM plan.
• Oversee project management, goal setting, performance tracking, and continuous optimization of digital marketing efforts.
• Drive and manage an outsourced team of agency(ies) who act as the supporting resources for this role to implement strategy.
• Ensure innovation in digital marketing by leveraging data insights, emerging trends, and best practices to optimize the entire funnel, consumer engagement, and ultimately drive conversion.
• Be on the leading edge of transforming the company into a full- funnel, consumer-centric retailer, piloting new marketing technology within the business.
• Collaborate closely with a “partner in crime” who will be your direct counterpart in the e-commerce team, leading the web merchandising and Shopify platform management.

• Proven experience (5-7 years) in digital marketing, either at an agency, consultancy, or within a fast-growing direct-to-consumer brand or startup.
• Bachelor’s degree in finance, marketing, or communications required, master's degree preferred.
• A strategic mindset with hands-on execution skills—you’re not just a leader, you’re ready to roll up your sleeves and make things happen.
• Strong organizational skills and project management skills.
• An entrepreneurial approach to managing budgets, optimizing performance, and driving growth.
• Strong individual contributor / team player, who adapts easily to change and solves problems creatively across a variety of silos while advocating for their needs.
• Adept budget manager with the ability to maximize performance through a full-funnel marketing approach.
• Full competence to determine the right data points and analyze data and trends, constantly utilizing data for decision-making and continuously optimizing.
• A problem-solving mentality, able to break down silos, adapt to change, and champion your brand’s needs.
• An obsession with marketing innovation and technology, always staying ahead of the innovation curve to push boundaries.
• Clear, compelling communication skills—you’re comfortable…