Hotel Champlain Burlington, Curio Collection- Director Sales & Marketing

Overview

The Director of Sales & Marketing at The Hotel Champlain Burlington, A Curio Collection Hotel, oversees planning and managing the overall sales and marketing for the full-service hotel. The role aims to achieve optimal occupancy, grow existing accounts, generate new business, and maximize total revenue while meeting or exceeding profit objectives.

• Seniority level:
  Director
• Employment type:
  
  Full-time
• Job function:
  Sales and Marketing
• Industry: Hotels and Motels

• Coordinate all group, transient, association, SMERF, and catering sales solicitations and bookings to maximize revenue.
• Develop, recommend, implement, and manage the division's annual budget and advertising, public relations, marketing, and sales plans and programs to maximize rate, occupancy, and food & beverage opportunities.
• Proactively conduct outside sales calls, sales tours, and entertain clients.
• Negotiate contract terms and understand contractual content.
• Maintain market awareness to predict revenue opportunities and set proactive strategies.
• Monitor production of top accounts and evaluate market trends.
• Adhere to Aimbridge Hospitality’s regulations, company standards, sales standards, and metrics.
• Achieve attainment of individual and team goals, and budgeted metrics.
• Train hotel staff to recognize and capitalize on sales opportunities.
• Manage Human Resources in the division: hire, train, develop, coach, conduct performance reviews, resolve problems, and, when appropriate, discipline or terminate employees.
• Supervise Catering & Event Management Team to meet or exceed budgets.
• Develop full working knowledge of hotel operations and policies (Sales, Food & Beverage, Front Office, Reservations).
• Maintain strong visibility and relationships in local community and industry organizations.
• Attend and conduct meetings and other management functions, providing training as needed.
• Partner with marketing teams (e.g., Second Wave, Aimbridge Digital) to maintain open communication lines.
• Travel weekly as required.
• Act on behalf of the General Manager in his/her absence and perform other duties as requested.

• At least 6 years of progressive hotel sales experience preferred; or a 4-year college degree with at least 2 years of related experience; or a 2-year college degree with at least 4 years of related experience.
• Full-service hotel sales & marketing experience in a leadership role.
• Highly developed verbal and written communication skills for negotiation, persuasion, selling, and influencing.
• Professional selling skills: opening, probing, supporting, closing.
• Strong analytical skills and strategic vision for sales deployment.
• Proficient in general computer knowledge, especially Microsoft Office products.
• Ability to work independently and manage multiple tasks simultaneously.
• Strong organization and presentation skills.
• Ability to interact and manage diverse teams and solve complex problems.
• Advanced knowledge of sales, marketing, hospitality, and hotel principles and practices.
• Ability to remain calm and objective in stressful, high-pressure situations.
• Financial literacy: work with and understand financial information and data.

• Medical insurance
• Vision insurance
• 401(k)
• Disability insurance

The Hotel features 258 Guest Rooms and 19,000+ sq ft event space. Hotel website: