Assistant Director for Enrollment Strategy & Institutional Adoption

Aspen Publishing is seeking an experienced, strategic, and growth-oriented marketing leader to serve as Assistant Director for Enrollment Strategy & Institutional Adoption, JD-Next
. This senior-level role is responsible for shaping and executing a comprehensive marketing enrollment and institutional adoption strategy for JD-Next, the innovative law school admissions assessment program. The position is open to Boston-based candidates to work in our Burlington, MA office on a hybrid office/work‑from‑home schedule, but remote candidates will also be considered.

The ideal candidate brings an understanding of the legal profession, strong marketing skills, a strategic mindset, and the ability to oversee and grow a business unit or product line. A passion for transforming legal education, experience in higher education, admissions, student recruitment, or a legal background is strongly preferred. The individual must thrive in a fast-moving environment and be able to both architect and operationalize plans that drive measurable enrollment growth and increase institutional adoption among law schools.

We are looking for a candidate who can take JD‑Next enrollment and adoption to the next level. Is that you?

Assistant Director for Enrollment Strategy & Institutional Adoption, JD‑Next

Head of Marketing and Business Development

Marketing

Burlington, MA (Hybrid; remote considered)

Minimum $121,000 / Mid $148,000 / Max $178,000

Responsible for growing JD‑Next’s national enrollment and expanding its adoption and effective use across law schools. Own the end‑to‑end enrollment and institutional adoption strategy for JD‑Next, ensuring the program is well understood, appropriately positioned, and meaningfully integrated into law school admissions and pre‑law advising processes.

• Develop, oversee, and implement the comprehensive marketing strategy to drive enrollment for JD‑Next, including yearly planning, goal setting, positioning, tactical implementation and performance management.
• Identify strategic opportunities to increase institutional usage across law schools, admissions offices, pre‑law advising networks, and related stakeholders.
• Serve as the primary marketing liaison across JD‑Next internal teams.

• Develop and implement multi‑channel strategies to build awareness, grow the prospect pipeline, and ensure steady enrollment growth for JD‑Next as a law school admissions assessment.
• Manage the entire consumer communication system (email journeys, nurture paths, content strategy, and CRM optimization).
• Oversee message development, brand alignment, and strategies to improve conversion across the funnel stage.

• Lead strategic outreach initiatives to law schools that increase institutional adoption and strengthen existing relationships.
• Partner with the sales team to develop and execute initiatives that promote JD‑Next and related institutional offerings.
• Represent JD‑Next at conferences, events, and meetings with law school leaders, admissions staff, and pre‑law advisors.
• Form external partnerships to strengthen JD‑Next’s role in the law school and pre‑law communities.

• Manage integrated marketing campaigns across digital, social, email, PR, and event channels with a focus on measurable enrollment growth.
• Lead and collaborate with external communications firms to enhance JD‑Next’s national visibility and reputation.
• Oversee the development of creative assets, brand materials, and student‑facing communications.
• Measure, analyze, and report on campaign performance using analytics tools; turn insights into actionable recommendations.
• Perform continuous competitive analysis, market evaluations, and stakeholder research to guide strategic decisions.

• Provide senior‑level guidance to internal teams that streamline marketing, product, and operational functions.
• Mentor junior staff contributing to JD‑Next initiatives; help foster a strong culture of collaboration, accountability, and innovation.
• Support PR efforts to highlight program…