Director of Sales & Marketing

The Director of Sales and Marketing, Canada is directly responsible for driving national and regional, sales and marketing for OEM and Wholesale markets in Canada, as well as overseeing all functions of the sales and marketing operations for Watts and Bradley Brands. This individual achieves quarterly/annual sales goals, developing distribution channels, building strategic business relationships, and providing vision for all sales and marketing strategies and their execution.

This position is also responsible for containing the costs of selling in order to achieve predetermined profit yields. They support all marketing efforts made by the marketing department to promote all Watts corporate brand products, services, image and mission statements. This individual will serve as the subject matter expert in all marketing and sales related activities through various Canadian channels with the objective of motivating, driving and assisting in the attainment of sales.

The Director of Sales and Marketing, Canada in conjunction with their staff, also launches and manages new products, services, and associated brands including tekmar, to meet profitability goals through effective sales and marketing programs. They will also be responsible for providing executive leadership and management of the company’s sales and marketing organization activities in Canada which include: national corporate accounts, buying groups, partner/channel and product marketing.

The Director of Sales and Marketing, Canada will drive the company’s efforts to position itself as a leader in its market and to achieve its revenue goals.

The Job

Assume overall responsibility for all sales and marketing functions for the Canadian operations.

Develop, administer and maintain a comprehensive sales and marketing program that ensures continued growth and industry leadership.

Provide vision and leadership that encourages growth and safeguards the assets and financial viability of the company.

Demonstrate and encourage teamwork and cooperation with all staff

Uphold the Statement of Values as established by the owners.

Work with senior management and accounting staff to establish annual sales and expense budgets.

Provide written and verbal reports on sales and marketing activities in all locations on an ongoing basis and other written reports as requested from time to time.

Establish, with the assistance of the Sr. VP Sales, Americas, certain performance goals such as sales, profit margins and expense ratios.

Be a role model for the company culture.

Implement strategic planning including corporate positioning market and competitive analysis, customer segment selection and penetration plans, and related product positioning.

Oversee marketing communications including branding, public relations, trade shows, seminars and events collateral materials, analyst and market research management.

Oversee product sales and marketing in Canada including product launch management, sales training, presentations, sales tools, competitive analysis and general sales support.

Work with the Watts executive team members to identify and develop strategic alliances.

Develop and manage the company’s sales budget.

Develop and track metrics and success criteria for all sales programs and activities.

Act as spokesperson for the company at Canadian industry events.

Devise and deploy all sales goals and objectives across the organization, including the preparation of sales quotas and budgets.

Manage the Canadian sales team and agency network.

Develop and implement annual sales plans, policies, and programs for all sales managers.

Manage the activities and performance of all sales, including regional managers, agencies and staff.

Conduct analysis to manage sales and marketing performance against corporate objectives and market developments.

Develop and implement distribution strategies, negotiate national and buying group rebate and marketing allowance agreements, and other growth opportunities.

Create product segmentation strategies where needed, to maximize business opportunities across various sales channels.

Develop, manage, and nurture new business accounts and partnerships to accomplish…