Senior Campaign Manager, Paid Social

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high‑profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry.

Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future‑proofed data capabilities.

The Senior Campaign Manager owns strategic planning and execution for an assigned campaigns. This position is both strategic and tactical in scope, requiring the Senior Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Senior Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices.

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Senior Campaign Managers must possess a strong inner drive to contribute.

• Plan, execute, manage, and optimize paid social media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or Linked In) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations
• Demonstrate diligence, attention to detail and adherence to best practices throughout the full campaign life‑cycle
• Maintain and organize campaign‑specific materials in team’s shared document repository
• Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
• Develop, grow, and maintain relationships with internal teams through exceptional client service
• Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Partner with Analytics team on campaign measurement reporting and insights generation
• Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
• Work with media partners to ensure accurate platform implementation
• Troubleshoot issues on all pre‑production and live campaigns
• Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
• Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns
• Attend client meetings, as needed

• Four‑year college degree
• Must have 2+ years of experience in bid management, campaign management/optimization, or digital media operations
• Client facing experience with the ability to identify risks and effectively manage through issues
• Understanding of traditional and interactive media planning elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Strong project management skills
• Strong desire to contribute to a team

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes…