Social Media Marketing Manager

Job Title: Senior Manager, Social Media Title Marketing

Location: Burbank, CA (Onsite)

Duration: Through 7/20/2026

Work Schedule: Monday–Friday

Pay Rate: $77/hr

Salary Flex: Fixed

Union Position: Not Applicable

Business Unit: Marketing, Creative & Branding

The Senior Manager of Social Media Title Marketing is responsible for leading social marketing campaigns for a slate of branded television series and films distributed across linear cable and streaming platforms. This role owns the end-to-end organic and paid social strategy for assigned titles and works cross-functionally with marketing, creative, media, content teams, external show runners, and talent to drive high-impact, culturally relevant campaigns.

• Develop and execute comprehensive organic and paid social strategies for assigned titles
• Partner closely with cross-functional marketing teams (strategy, media, creative, analytics) to deliver conversation-driving campaigns
• Communicate social strategy, campaign voice, and platform approach through detailed marketing briefs
• Manage and prioritize title responsibilities and slate in partnership with senior leadership
• Advise on and implement best-in-class social media practices, evolving tactics based on performance data and cultural trends
• Collaborate with title teams on talent social training, on-set social capture, live event coverage, influencer activations, digital paid media creative, and digital experiences
• Understand and communicate the cultural and social landscape relevant to each title and brand
• Work with analytics and strategy partners to deliver insights, reporting, and performance updates that inform creative and strategic decisions
• Create high-impact social moments around key milestones including announcements, trailers, premieres, and press
• Manage agencies and platform partners, including community management and social listening

• 7+ years of experience in social marketing, editorial, media, or community management
• Experience managing a small team
• Strong background working in matrixed, fast-paced entertainment environments
• Proven ability to collaborate across cross-functional teams and align stakeholders
• Experience presenting creative vision, strategy, and concepts at all organizational levels
• Excellent written and verbal communication skills
• Passion for entertainment, television, film, and pop culture; highly active social media user
• Strong problem-solving skills with the patience to navigate organizational and operational complexity
• Ability to balance business objectives with audience needs
• Exceptional organizational, strategic, and creative judgment
• High attention to detail, resourcefulness, and comfort operating in ambiguous environments
• Curiosity and a continuous learning mindset