Content Marketing Manager

Job Summary

Content Marketing Manager – At Disney, we're storytellers. We make the impossible possible by using and developing cutting-edge technology to bring stories to life through movies, products, interactive games, parks and resorts, and media networks. Join our team that delivers unparalleled creative content to audiences around the world. Corporate Alliances forges innovative and inspirational marketing partnerships worldwide to drive incremental profitability to TWDC through diverse value streams across the enterprise.

The Branded Card Services team creates and cultivates direct-to-consumer relationships with The Walt Disney Company s most strategic customer segment by managing Disney s co-branded credit card business, an operating unit and a cross-business unit loyalty program.

The Content Marketing Manager sits within the Marketing team and is responsible for blog and social marketing targeted at prospective new Disney Visa Card members as well as Card member newsletters. The role covers content development, performance evaluation, tactic-level marketing execution, and agency management.

The Successful Candidate will have:

• Experience in campaign marketing including programmatic media, search, and social media
• Extremely strong relationship skills due to the need to work collaboratively with multiple internal and external partners
• Strong content development skills
• Ability to communicate clearly and effectively, both orally and in writing

In this role, the Content Marketing Manager will be given immediate responsibility and be expected to operate as a core part of the team. This entails:

• Managing the planning and execution of marketing tactics including creative development, test plans, tracking requirements and tactic implementation
• Developing campaign schedules and managing media budget
• Reporting on performance and identifying trends in social engagement, site traffic, conversion rates and application rates

• Bachelor s degree in Marketing, Communications, Business or related discipline or equivalent experience
• 5+ years of work experience in content or social marketing roles or related field
• Experience developing content for social, blog and newsletters and tracking performance
• Strong creative skills
• Ability to summarize campaign performance, interpret trends and reporting findings in a clear and effective manner, verbal or written
• Paid and organic digital marketing experience
• Experience working with reporting tools, preferably with web analytics tools (such as Adobe)
• Knowledge of Office skills
• Strong process orientation
• Proven success of driving results, creativity & innovation, and priority-setting
• Ability to operate independently while keeping peers, partners, and supervisors abreast of activities
• Detail oriented

The hiring range for this position in Burbank, CA is $126, per year. The base pay actually offered will take into account internal equity and may vary depending on geographic region, job-related knowledge, skills, and experience. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

At Disney Corporate you can see how the businesses behind the Company s powerful brands come together to create the most innovative, far-reaching and admired entertainment company in the world. As a member of a corporate team, you ll work with world-class leaders driving the strategies that keep The Walt Disney Company at the leading edge of entertainment. See and be seen by other innovative thinkers as you enable the greatest storytellers in the world to create memories for millions of families around the globe.

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments:
Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the…