Sr. Integrated Marketing Manager - Pop

Funko Overview

Welcome to the Funko-verse, a world built on pure imagination, a land governed by the philosophy that stories matter, a universe comprised of characters from countless fandoms, a galaxy of once upon a times and happily ever afters.

Funko is a purveyor of pop culture and licensed-focused collectibles company. Funko currently holds thousands of licenses and the rights to create tens of thousands of characters – one of the largest portfolios in the pop culture and collectibles industry. Funko’s Pop! Vinyl is the number one stylized vinyl collectible on the market, selling millions of figures to fans around the world.

The Sr. Manager, Integrated Marketing is a critical contributor to the overall Funko Marketing function, responsible for the strategic development and activation of marketing campaigns that build Funko’s brand awareness, brand distinction, and drive increased consideration for the brand overall.

A marketing professional who thrives in a fast‑paced, dynamic environment, the ideal candidate will assist in leading and developing the integrated marketing strategy from ideation through activation, improving the planning process, cross‑functional partnerships and channel inputs along the way.

From engaging and exciting our core Funatic audience through robust and unique integrated marketing stories, to bringing new customers into the Funko fold, the Sr. Manager will craft stories that elevate the brand and help fulfill Funko’s ambition of being the ultimate pop‑culture lifestyle brand.

• Lead the ideation, planning and execution of Funko’s Integrated Marketing plans for key brand initiatives, campaigns and/or critical brand moments. This role specifically supports our growing Pop! Yourself collectibles business.
• Push boundaries by testing innovative go‑to‑market strategies targeted to our key consumers, bringing innovation to the forefront of our plans and activations.
• Craft thoughtful and compelling campaign briefs and lead cross‑functional Marketing and Creative teams in the development of conceptual, content and creative assets.
• Create intuitive and scalable campaign plans that communicate strategy and activations to a range of audience, from leadership to individual contributors.
• Assist in establishing and implementing scalable processes to streamline the cross‑functional planning process, inputs, milestones and deliverables.
• Closely monitor marketing spend to measure impact of marketing efforts and identify opportunities to optimize spend for future campaigns.
• Establish campaign KPIs and lead post‑mortems across functions to drive ongoing improvements and efficiencies.
• Maintain marketing calendar and cross‑functional inputs/deliverables to ensure timely delivery of supporting plans and assets.
• Lead multiple projects simultaneously in a fast‑paced environment.

• 5-7 years of Marketing experience
• Vast knowledge of integrated marketing best practices, with a willingness to share/lead/implement best practices across functions
• Ability to interpret data, analytics and consumer insights - synthesizing information to inform future plans
• Tapped into pop‑culture and fandoms with an in‑depth understanding of consumer affinities across film/television, music, sports, anime, etc.
• Demonstrated ability to think from a consumer lens; always putting the fan at the forefront of strategies, programs and initiatives
• Comfortable working in a highly matrixed environment
• Exceptional organizational skills
• Excellent people and management skills, with a high comfort level of holding cross‑functional peers accountable for on‑time deliverables
• Desire to remain up to date on consumer trends and marketing best practices.
• Excellent people and management skills to effectively collaborate with peers and cross‑functional teams
• Bachelor’s degree in business, marketing, communications, or a related field

The base salary range for this position in the selected city is $105,000 - $130,500 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one…