Manager, Product Merchandising

Overview

Position:
Product Manager, Merchandising Lead for SEGA events at Sega of America, Inc. Hybrid Work Model. Lead merchandising strategy for Sega consumer events, from planning to execution, and manage merchandise programs at events such as pop-up shops, consumer shows, and concerts.

$95,000.00/yr - $/yr

This is an exciting opportunity to lead the merchandise strategy for SEGA of America’s in-person events. From planning to execution, this role will serve as the lead and key driver of the strategy for merchandise plans at SEGA events. This role will take the lead in planning, managing and executing merchandise programs at events such as pop-up shops, consumer shows, concerts, etc.

• Merchandising Strategy & Execution:
  Be the assertive key driver of merchandise strategies for SEGA consumer events by planning the merch strategy and securing alignment from internal stakeholders; develop and implement effective merchandising plans based on market trends, consumer insights, and competitive and cost analysis; collaborate with SEGA Japan as needed to coordinate line plans and promotional strategies; own the key contributor role in events meetings when the topic of merchandise is discussed by sharing the strategy you are developing and executing.
• Event & Pop-up Shop Planning & Management:
  Lead the planning, execution, and evaluation of events and pop-up shops to enhance brand awareness and drive sales; oversee all aspects of event execution, including logistics, vendor coordination, and promotional activities.
• Product Development & Approval Process:
  Supervise product design, development, and promotional approvals, ensuring alignment with brand guidelines and market needs; work closely with Sega Japan and internal teams to maintain product quality and consistency; demonstrate experience managing the full product development lifecycle from concept through execution including cross-functional coordination, timeline management, and delivery of consumer-ready merchandise.
• Market Research & Analysis:
  Maintain knowledge of merchandise trends at consumer events; conduct ongoing research on market trends, consumer preferences, and competitive landscapes to inform decision-making; analyze sales data and consumer feedback to identify areas for improvement in product strategies and marketing efforts; lead post-mortem preparations after each SEGA event where merchandise is sold.
• Working In-office & Work
  
  Conditions:
  
  In-office attendance is an essential function to ensure effective supervision, collaboration, and teamwork; travel domestically and internationally as required; flexible working hours to accommodate collaboration with Japan-based teams.

• Minimum of 5 years of experience in merchandising, licensing, or a related field
• Proven and successful background in merchandise planning for consumer events
• Understanding of Japanese business culture and market dynamics
• Ability to operate independently, taking initiative and providing updates to stakeholders
• Experience in curating compelling product assortments that drive sales
• Ability to set pricing strategies that balance competitiveness and profitability
• Knowledge of cost structures and margin optimization
• Understanding of SKU productivity and lifecycle management
• Ability to develop and execute merchandise strategies aligned with brand goals
• Strong forecasting skills to anticipate demand and plan inventory accordingly
• Proficient in analyzing sales data, market trends, and consumer behavior
• Skilled in identifying opportunities for growth and areas for improvement
• Analytical mindset with strong problem-solving abilities
• Bachelor's degree in Marketing, Business, or a related field

• Experience in the entertainment industry, particularly in the video game sector
• Background in international licensing or merchandising
• Knowledge of digital marketing and e-commerce
• Master's degree is a plus

• Mid-Senior level

• Full-time

• Product Management and Marketing

• Computer Games, Entertainment Providers, and Software Development

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