Channel Manager, TikTok & Instagram, LA

Overview

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.

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We are CNN. THE WORLD’S MOST ESSENTIAL AND ENGAGING SOURCE OF DIGITAL NEWS. We are in the midst of rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place.

We are CNN. The world’s most essential and engaging source of digital news. We are in the midst of a rapid transformation and need our next generation of innovators, makers, and dreamers who will lead and drive our growth. We aim to make the world a better, more connected place. We are seeking a Channel Manager, Tik Tok & Instagram to lead the editorial, creative, and strategic development of our Tik Tok & Instagram presence across one or more flagship news channels.

This role is responsible for growing audience reach and engagement across Tik Tok and Instagram while driving innovation in content strategy, format testing, and platform-native storytelling. This is a highly cross-functional role, working closely with editorial, video, news gathering, creative, growth marketing and analytics teams. The ideal candidate is a deeply platform-native thinker with strong editorial instincts, proven leadership capabilities, and a passion for using both Tik Tok and Instagram to build habit-forming, mission-aligned video experiences.

Your Role Accountabilities

• Develop and execute a Tik Tok and Instagram-first content strategy and audience development tactics that grow engagements, followers, video views and improves monetization potential.
• Build and iterate repeatable, habit-forming content strategies, including video formats and best practices that improve content performance and drive long-term engagement.
• Own and manage all publishing workflows, including scheduling, packaging, and optimization for search and discovery algorithms.

• Write, edit, and optimize video titles, descriptions, and thumbnails using SEO best practices to maximize visibility and click-through performance. This role will be responsible for owning publishing to Tik Tok and Instagram during their shift.
• Oversee content adaptation and packaging for Tik Tok and Instagram with a strong editorial eye and understanding of platform-native storytelling.
• Oversee rigorous quality control of Tik Tok and Instagram content to ensure it meets accessibility, clarity, and tone standards.

• Lead Tik Tok and Instagram analytics and performance tracking in partnership with the data team, identifying key trends, platform shifts, and viewer behaviors to optimize future strategy.
• Set, track, and communicate progress against KPIs to internal stakeholders.
• Collaborate with the data and research teams as well as audience strategy leadership to interpret findings and translate insights into actionable programming decisions.

• Serve as a testbed for new formats, talent, and content pilots that can inform broader digital video and O&O content strategies.
• Collaborate with platform editorial and…